Marketing Manager - New York, NY (871453)

    UnitedHealth Group Inc.
    New york, NY

    Job Description

    Position Description

    At Genoa Telepsychiatry we increase access to behavioral healthcare in underserved communities across the U.S. by building telepsychiatry programs that connect patients with psychiatrists & APRNs remotely. Genoa Telepsychiatry is a leading outpatient telepsychiatry community with programs in over 35 states providing nearly 250,000+ appointments annually. Our New York team offers ample career development opportunities in a mission-driven culture valuing empathy, collaboration, grit, and continuous learning.

    We are growing our marketing team as we expand our footprint across the psychiatry and community health settings, and are looking for a creative and analytical Marketing Manager who can help us grow in a smart, thoughtful way. The mission of the Marketing Manager is to drive the growth of our psychiatrist & community mental health center communities, build analytical infrastructure and optimization to inform our strategies and support the reinforcement of our brand as an industry leader across trade and customer channels. Ultimately, the more people we reach, the more we can empower clinics and psychiatrists to deliver quality behavioral health care to patients who otherwise wouldn't have care - rendering this role deeply essential for our mission.

    Primary Responsibilities:

    In this role, you will develop and execute a thoughtful, data-driven marketing strategy. You will build the infrastructure and processes necessary for effectively measuring and optimizing marketing efforts, create robust analytical datasets that ensure targeted expansion, and support growth efforts through innovative brand and trade initiatives. You will collaborate on a regular basis with cross-functional teams to develop deft audience insights and strategy, expanding the value of Genoa Telepsychiatry's products and services amongst strategic communities.

    As the Marketing Manager, you will,

    Identify, analyze, and execute existing and new digital marketing channels to drive the growth of our community of psychiatric providers and community mental health centers

    Build out dashboards and infrastructure to track and optimize all marketing efforts efficiently

    Own well-structured datasets (ie CPA/LTV/ROI) across all marketing channels; educate & empower others to conduct quantitative analysis

    Plan and create a full customer lifecycle marketing strategy for acquisition, conversion, and retention

    Support SEO and content marketing efforts to drive the growth of website traffic and engagement

    Contribute to ongoing brand, trade, & thought leadership initiatives spanning across presentations, speaking engagement, content, webinars, etc.

    Manage social media community (Facebook, Twitter, LinkedIn)

    Manage and optimize all paid media campaigns across Google AdWords, LinkedIn, Facebook, and other platforms

    Design, execute, segment, and analyze the performance of email campaigns to psychiatric provider and community mental health clinic communities

    Write and/or recruit writers to create blog articles about telepsychiatry and community health settings

    Work closely with existing Product Marketing Manager on our team to:

    Support analysis and understanding of customer personas and experience to inform marketing strategies

    Support initiatives across customer engagement with quantitative analysis to reduce churn among live customers

    Oversee website efforts across traffic growth, content development, and SEO strategy; create data-driven initiatives to improve our web traffic optimization, conversions, and engagement

    You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

    Required Qualifications

    Bachelor's Degree or higher

    Minimum of 3+ years of professional experience in a marketing and/or analytical role

    At least 1 year of experience implementing, maintaining and reporting key metrics

    At least 1 year of experience measuring the entire customer journey and attributing it to marketing activities such as lead generation, sales enablement, and customer renewals

    At least 1 year of experience running campaigns through paid or social media channels (Facebook, Google AdWords, LinkedIn, and other paid marketing tools)

    Preferred Qualifications

    A desire to work at a fast-growing health tech company

    Passion for mental health is a plus

    Thoughtful communication, confidence, reliability, & grit

    Collaborative and outcome-oriented

    A strong sense of ownership in your work and the company's health; high attention to detail and critically thought through solutions

    Experience managing a team of vendors and freelancers such as SEO and AdWords consultants, content marketing writers, and web developers

    Aptitude for marketing & sales software like Microsoft Dynamics or other CRM platforms, Hubspot, Google Analytics, Optimizely, etc.

    Technical savvy with the ability to surface insights from data; experience using Analytics & BI tools like Google Analytics and Optimize

    Reliable, strong work ethic, and self-motivation with the ability to manage multiple projects at the same time in a fast-paced environment

    A bias toward creating scalable solutions in day to day efforts and strategic initiatives

    A strong moral compass and commitment to Genoa Healthcare Telepsychiatry's core values:

    Mission-driven: We are motivated, above all, by our mission to increase access to behavioral healthcare.

    Emotional intelligence: We deeply value emotional intelligence and the natural instinct to treat others kindly.

    Autonomy: We hold a high standard for excellent work, but offer ample independence to achieve goals in our own individual ways.

    Equality: We treat each other equally, always seeing the merit in others' perspectives no matter who presents them.

    Goal-oriented: We work hard to crystallize goals, create collaborative strategies, and reach stretchy but achievable goals.

    Transparency: We communicate openly - with a bias toward a democratic dialogue.

    Careers at UnitedHealth Group. We have modest goals: Improve the lives of others. Change the landscape of health care forever. Leave the world a better place than we found it. Such aspirations tend to attract a certain type of person. Crazy talented. Compassionate. Driven. To these select few, we offer the global reach, resources and can-do culture of a Fortune 6 company. We provide an environment where you're empowered to be your best. We encourage you to take risks. And we offer a world of rewards and benefits for performance. We believe the most important is the opportunity to do your life's best work.(sm)

    Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

    UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

    Job Keywords: Marketing Manager; Manager; Marketing; UnitedHealth; Genoa; New York; NY

    Posting ID: 558253750Posted: 2020-05-21