Sr. Product Manager, Paid Media in San Francisco, CA US at Apex Systems

    Apex Systems
    San Francisco, CA 94105
    Full-time, Part-time
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    Job Description

    Position: Senior Product Manager, AdTech & Paid Media

    Reports to: Director, Product Management - Digital Marketing

    Location: San Francisco, CA

    Contract to Hire

    Through original thinking, pioneering action, and disrupting the status quo, our Digital team has transformed the beauty retail industry. From social to mobile to site to in-store technology, our client is a leading digital player that builds innovative client experiences where the clients are always the focus. With a "Genius" designation on the L2 Digital IQ Index (five years in a row), we'll continue to set the pace for the industry...especially with you on our team.

    THE OPPORTUNITY

    Your mission is to ensure that the engine that drives our clients explosive growth - our world-class Paid Media team - is able to develop, execute, and measure the results of our campaign portfolio across their digital channels. You will partner with our business team to understand our client acquisition and retention strategy, define gaps and opportunities, and translate needs into products and capabilities that will deliver measurable improvement and value. You will understand the current clients marketing technology stack, seek out new tools, technologies and partners to enhance campaign effectiveness - allowing us to speak with millions of clients in the right way, at the right time, and optimizing our spend across Paid Media and Social channels. Deep experience and expertise in the rapidly evolving digital marketing space is required, with emphasis on Paid Media (across display, search, social, etc.) as well as incorporating 2nd and 3rd party data for enhanced client targeting and prospecting.

    RESPONSIBILITIES

    Thoughtleadership
    • Partner with Paid Media stakeholders to understand both the long-term vision and the annual goals, and how they will power growth for the Digital Marketing organization
    • Craft a high-impact product strategy and roadmap that enables the Paid Media team to deliver results across multiple partners
    • Collaborate with our technology team to keep pace with the rapidly evolving marketing technology landscape and ensure alignment
    • Coordinate with related teams and leaders to understand the impact and evolution of Paid Media on our clients evolving event-driven, automated, real-time CRM messaging capabilities and data management strategies
    Product Development
    • Translate the overall Paid Media strategy and goals into an executable product roadmap with defined objective and measurable KPIs
    • Define and scope individual projects on our clients product roadmap to deliver capabilities for Paid Media (across display, search, social, etc.) for enhanced client targeting and prospecting
    • Define product requirements and create user stories to build tools and features
    • Work collaboratively with architects and engineers through agile development sprints to deliver new products and features
    Industry Best Practices
    • Keep current on the rapidly changing Digital Marketing landscape, specifically as it relates to Paid Media, bringing an understanding of tools and technology available and how it can be leveraged to our clients advantage
    • Partner with our clients senior technology team to develop a shared point of view of the best way to evolve our marketing technology stack and strike the optimal build vs buy balance to meet our goals
    QUALIFICATIONS
    • Strong product management background, with 5+ years' experience in product management, including previous experience in B2C digital technology and tools for new client prospecting, retention marketing and/or event-driven, automated, real-time CRM messaging capabilities
    • Expertise in AdTech ecosystem (GA360, SA360, ADH, DV360, SA360, BQ)
    • Expertise in Paid Media (across display, search, social, etc.) as well as incorporating 3rd party data for enhanced client targeting and new client prospecting
    • Strong understanding of the technology (including data) required to power the marketing magic our clients enjoy daily
    • Superior relationship-building, communication and negotiation skills within cross-functional teams
    • Proven ability to effectively partner with technology - with competing priorities - to consistently deliver high-quality experiences, tools, and solutions
    • Omnichannel retail experience highly desirable, bonus points for experience with using personalization and/or advance analytics to drive paid media
    • Curiosity and passion to understand the needs of the our client and business, and an ability to identify and articulate opportunities
    • Nimble and flexible with regards to changing priorities & business needs, and in influencing cross-functional teams. Proven multi-tasking skills, ability to meet critical deadlines.
    EEO Employer

    Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at employeeservices@apexsystemsinc.com or 844-463-6178.

    Posting ID: 559413758Posted: 2020-06-03