Manager, Demand Generation

    El Segundo, CA 90245
    Full-time, Part-time
    Refer friends, get paid!

    Job Description

    Job Description

    RxVantage is a small company making a big impact. Located in El Segundo, CA, we create software to transform the way physicians receive education about the latest medical breakthroughs and technology, to improve patient care. To date, weve powered over 5 million educational exchanges between physicians and life science companies. We have an important mission, proven product-market fit, a great team and technology thats second to none. We are on the hunt for exceptional talent that is eager to do the best work of their life and help build a great company.

    Were looking for an experienced demand generation expert to take ownership of demand generation programs. The ideal person for our team is a data driven marketer and gifted storyteller who has a history of proven performance driving leads in a freemium SaaS environment. Youre a self-starter that works well with others and enjoys a rapidly evolving environment. Ideally, you have experience marketing to life science companies, hospitals or healthcare providers.

    If this sounds like a good fit for you, we should chat.

    What youll be doing:
    • Lead the development, execution and optimization of lead generation activity across a wide variety of channels
    • Develop programs that generate a consistent flow of MQLs to the SDR and AE teams
    • Continue to turn our website into a conversion engine for MQLs and direct registrations by medical practices
    • Manage day to day lead management processes between Marketo, Salesforce, and other critical systems; suggest and implement ways to use automation to improve processes, productivity and scalability
    • Select and solidify relationships with list providers and other vendors who can assist with database growth and cleanliness
    • Assist in the development of reporting systems to measure our success to make strategic recommendations to the team and improve business results


    What you should have:
    • Must have at least 3-5 years previous demand generation experience (heavy emphasis on digital) with a clear record of generating results
    • Excellent project management skills - previous experience managing multiple, competing, time-sensitive priorities; adept at driving projects through completion
    • Self-starter who is proactive and adept in building internal and external working relationships and eager to try new things
    • Analytical and metrics driven; quickly leverages data to make decisions and optimize programs with a natural curiosity to measure, test, learn and iterate to get the best possible results
    • Highly developed communication skills; you delight in crafting compelling content
    • Technical expertise; you have hands on experience with both Salesforce and Marketo and other B2B technologies, from setting up campaigns to building reports you are comfortable with standard B2B marketing technology and are interested in learning more
    • A strong understanding of all digital acquisition channels, including display, search, social, retargeting, lead buys and content/event sponsorships
    • Comfortable with fast-paced environments and rapidly changing priorities
    • Knowledge of digital marketing landscape, B2B marketing strategies and emerging technologies
    • Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and lead the execution


    We believe you do your best work when you feel your best. Here are just a few benefits were proud to offer.

    Learning & Development

    We support the ongoing growth of our team members through dedicated personal learning and development budgets.


    We offer comprehensive health, vision and dental insurance for you and your family.

    Work Anywhere

    We have a flexible policy that enables individuals to work from just about anywhere and avoid the LA traffic.

    RxVantage is an equal opportunity employer and a pleasant and supportive place to work. We welcome people of different backgrounds, experiences, abilities and perspectives.

    Posting ID: 564072790Posted: 2020-10-23