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    Director of Demand Generation (Developer Tools)

    Cypress HCM
    Sunnyvale, CA 94085
    Full-time, Part-time
    Refer friends, get paid!

    Job Description

    Job Description

    Director of Demand Generation
     
    LocationSunnyvale, CA
    Employees500
    IndustrySaaS, DevOps, Cloud Software 
    Financial Information: Series D | Valued over $1B | 5,000+ Customers | IPO coming!
    Team Size: 14 people total, this person will eventually manage 6
    Reports ToVP of Marketing
     
    Most Important Responsibilities:
    • Developing and executing multi-channel demand generation and ABM strategies 
    • Working closely with sales to create pipeline and MQL goals, tweaking processes as needed
    • Working to increase engagement with qualified accounts
    • Owning deliverables across the entire funnel to create a healthy demand gen engine
    • Manage and lead of growing team of demand generation specialists
    • Utilizing a cutting-edge stack that includes Salesforce, Marketo, Clearbit, Visible, Drift, and more
     
    Requirements: 
    • Experience working for B2B, enterprise software/SaaS companies or startups
    • Experience marketing to technical people, ideally developers/software engineers, DevOps
    • Experience working closely with sales teams and deep knowledge of sales operations
    • Experience qualifying and analyzing leads, giving context to the sales team
    • Strong understanding of ABM, marketing automation, lead-scoring, segmentation, influence, and ROI
    • Able to execute ABM and demand generation strategies in parallel
     
    Years of Experience: 6+ years of experience in demand generation
    Important Technical SkillsExperience with Salesforce and Marketo is preferred
    Important Soft SkillsSelf-starter, adaptable, comfortable with processes and goals changing rapidly, able to adjust and push forward, comfortable in a smaller company, fast-paced culture.
    Education RequirementsBachelor’s degree is required
    Travel: N/A
    Remote FlexibilityTeam is 100% remote currently but is typically in the office daily
    BenefitsEquity, strong medical/dental/vision plans, and more 
    Posting ID: 571692335Posted: 2020-10-18