VP, Marketing

    The Hertz Corporation
    3000 Lakeside Dr Suite 2, Bannockburn, IL 60015
    Full-time, Part-time
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    Job Description

    General Responsibilities
    • Lead Donlen's marketing & brand strategy by working closely with the SVP, Sales & Marketing, while managing the marketing budget
    • Own the Donlen go-to-market marketing strategy, value proposition, and marketing roadmap, based on customer and FMC industry insights
    • Lead all marketing initiatives including digital media, social engagement, strategic partnerships, measuring and improving online engagement, SEO, SEM, email marketing, account targeting/ re-targeting, marketing automation etc.
    • Identify and support marketing content for social media purposes (customer videos, customer case studies (stories), blog posts and posts from analysts
    • Drive testing, reporting, optimization and analysis of vertical sales channels & cross sales to identify key sales levers and opportunities for improvements
    • Collaborate with customers, vendors/ agencies and OEM brands to ensure that Donlen is properly represented on Donlen.com 2.0
    • Develop and execute the eCommerce and broader Digital Ecosystem strategy, inclusive of web and mobile app experiences that maintains our service commitment and aligned with our brand tone and voice
    • Influence the digital channel content strategy in support of key sales, product, program and brand priorities
    • Collaborate with CE to provide insights to customer experience marketing and account growth and retention opportunities.
    • Maintain a thorough understanding of current and emerging mobility trends in digital marketing, mobile marketing, technology, leasing & fleet management, electrification and eCommerce
    • Define metrics and analyze campaign success, track and forecast user growth and engagement with the Regional/ Strategic fleet and Canadian sales teams
    • Manage a team of Marketing Specialists to optimize distribution of campaign assets to maximize ROI
    • Be the digital gate keeper of the Donlen brand experience
    Essential Requirements
    • Bachelor's degree in business, marketing or related field. MBA preferred
    • Extensive marketing experience with a focus on B2B marketing. Minimum ten (10+) years in a sales & marketing role. Digital marketing experience preferred
    • Innovative, entrepreneurial-minded marketing leader impacting sales growth, digital and brand experience, while targeting B2B customers
    • Experience in leasing and/or fleet management with responsibility to drive traffic via SEO, SEM, paid media, social, and email channels
    • Knowledge of providing website solutions, supporting marketing team to develop URL updates, wire frames and back-links
    • Ability to comfortably interface with all levels of management and the ability to communicate cross-functionally in a structured and clear manner, influencing others
    • Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations
    • Proven track record of marketing growth success in a FMC or related environment
    • Data-driven combined with creative thinking, with the ability to translate data into successful marketing strategies
    • Strong desire to be constantly learning about new digital marketing and product trends within the global marketing space to help shape the business growth
    • Outstanding ability to think creatively, strategically, and identify and resolve problems
    • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
    • Ability to clearly and effectively articulate thoughts and points
    • Excellent communication & relationship building skills
    • High level of integrity, autonomy, and self-motivation
    Donlen is a Drug-Free Workplace. All employment is contingent on successful completion of drug and background screening. Donlen is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, marital status or domestic partnership status, disability, protected veteran status or military status, genetic information, or any other category protected under applicable law. Donlen is committed to taking affirmative steps to promote the employment and advancement of minorities, women, persons with disabilities and protected veterans.

    Posting ID: 573534594Posted: 2021-01-04