Digital Marketing Manager

    NCR Corporation
    Atlanta, GA 30301
    Full-time
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    Job Description

    About NCR

    NCR Corporation (NYSE: NCR) is a leading software- and services-led enterprise provider in the financial, retail and hospitality industries. NCR is headquartered in Atlanta, Georgia, with 36,000 employees globally. NCR is a trademark of NCR Corporation in the United States and other countries.

    Title: Digital Marketing Manager

    Location: Atlanta, GA

    NCR is seeking an experienced, driven Digital Marketing Manager to join the NCR Corporate Marketing and Public Affairs team. This is a dynamic role that will report directly to the head of NCR's Digital Marketing, Social Media, and Content teams. They will serve as a trusted partner and advisor to NCR's sales and marketing team members to help understand and uncover program goals, target personas, and buyer needs, and marry this information with best-practice digital and campaign strategies to ensure that we meet these prospects and customers in a consistent, relevant and meaningful manner at all stages of the campaign lifecycle.

    Position Summary & Key Areas of Responsibility
    • Collaborate with sales and Field Marketing to uncover business goals and establish correlating campaign/program strategies (ABM, demand gen, etc.)
    • Manage a cross-functional team responsible for executing all digital aspects of a campaign/program, including marketing automation and paid media
    • Serve as the main point of contact for internal stakeholders to manage and ensure consistency in integrated marketing campaigns/programs
    • Be an expert in NCR's Martech stack to help guide the strategy and use of our tools across campaigns and programs, and raise the business case for new tools needed
    • Collaborate with the content, Field, ops, and sales team to ensure alignment on goals and execution
    • Lead the a/b testing and optimization strategy across digital platforms
    • Establish best-practice dashboards, KPI's and measurements, ensuring that all data gathered is insightful and can be acted upon
    • Manage digital agency relations, ensure alignment on roles/responsibilities, goals, and expectations
    Basic Qualifications
    • 5+ years ofdigital marketing and project management experience
    • Experience managing and leading digital marketing program strategy across multiple teams
    • High level of familiarity with Digital tools required (Marketo, DOMO, Google Analytics, Salesforce, Google Datastudio, etc.)
    • Experience leading paid media strategy on social, Google search and display, and programmatic platforms
    • Experience managing marketing agencies and building alignment between cross-functional teams
    • Always curious and on the cutting-edge of digital marketing strategy and tools. Aware of industry trends and best practices
    • Data-driven, able to review, manipulate and gain insight from data
    • Strong interpersonal skills, including excellent written and verbal communication skills
    • Strong attention to detail & ability to manage multiple priorities effectively
    Offers of employment are conditional upon passage of screening criteria applicable to the job.

    Full time employee benefits include:
    • Medical Insurance
    • Dental Insurance
    • Life Insurance
    • Vision Insurance
    • Short/Long Term Disability
    • Paid Vacation
    • 401k
    EEO Statement
    Integrated into our shared values is NCR's commitment to diversity and equal employment opportunity. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, creed, religion, national origin, disability, sexual orientation, gender identity, veteran status, military service, genetic information, or any other characteristic or conduct protected by law. NCR is committed to being a globally inclusive company where all people are treated fairly, recognized for their individuality, promoted based on performance and encouraged to strive to reach their full potential. We believe in understanding and respecting differences among all people. Every individual at NCR has an ongoing responsibility to respect and support a globally diverse environment.

    Statement to Third Party Agencies
    To ALL recruitment agencies: NCR only accepts resumes from agencies on the NCR preferred supplier list. Please do not forward resumes to our applicant tracking system, NCR employees, or any NCR facility. NCR is not responsible for any fees or charges associated with unsolicited resumes.

    Posting ID: 593556464Posted: 2021-03-11Job Title: Digital Marketing Manager