EyeMed - Marketing Sr Manager (Strategic Partners)

    The Luxottica Group
    Mason, OH 45040
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    Job Description

    Requisition ID:297301

    There's more to EyeMed than meets the eye. EyeMed is the fastest growing managed vision benefits company in the country with consistent double-digit membership growth! Through our commitment to innovation, we're reimagining the way employers and their employees think about vision care. We want them to see life to the fullest and experience more of what's best, not more of the same. And if what's best hasn't been done yet, it's our exceptional and passionate employees driving this change. But, our passion for vision isn't just about vision insurance benefits. Our employees are proud to support and participate in life-altering global and local missions through our partnership with OneSight, a leading not-for-profit organization with a 100% focus on eradicating the world's vision crisis.

    Your family says a lot about who you are. EyeMed is a key member of the Luxottica family of companies, global leaders in the design, manufacture and distribution of fashion, luxury and sports eyewear. In North America, Luxottica is the home to global brands Ray-Ban, Oakley and many top fashion house brands. Our leading retail brands include LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical.

    If you're passionate about driving innovation and change and interested in a career in the optical and insurance industry, EyeMed wants to start the conversation and help provide you a growth-focused opportunity with America's fastest growing vision benefits company.


    The Senior Manager-Marketing owns the development and deployment of marketing activities for EyeMed's Strategic Partner segment which serves 37 million members in partnership with over 60 health plan and ancillary partners. In partnership with Account Management and Business Development leadership, this role will develop and deploy a marketing plan to enable acquisition of new partners, increase current partner engagement, and help our partners grow their vision products across multiple lines (commercial, Medicare, and Medicare). The Senior Manager will be an entrepreneurial strategic marketer who can nimbly operate within a matrixed organization.

    • Works with the Strategic Partner Sales and Account Management leadership to develop, execute, and manage integrated sales and marketing strategies to support the Strategic Partner growth and retention agenda
    • Develop and/or support differentiated and compelling value propositions for strategic partner offerings and clearly articulates the unique benefits to target audiences
    • Maintains a deep understanding of vision product offerings, market trends, and our value proposition
    • Manages client facing marketing assets (finalist presentations, annual business reviews, etc) and ensure they are aligned with value proposition and maintained to reflect latest EyeMed offerings
    • Owns development and maintenance of tools designed to support partner growth (e.g. training materials, white label marketing materials)
    • Owns the coordination of major events for client acquisition and client engagement (e.g., conferences, client summits)
    • Engages directly with clients to advise them on growth strategies and gather feedback on areas of support
    • Create and publish content online leveraging web content management tools
    • Leads coordination with broader marketing organization in the execution of marketing programs
    • Bachelor's Degree in Marketing, Communications or related field
    • 8+ years experience in consulting, health care marketing or related field
    • MS Office Suite proficiency
    • Strong consultative skills
    • Demonstrated success in problem solving, collaboration and communication
    • Proficiency in copy, content development
    • Proven track record of creating high-quality, valuable and shareable content
    • Analytical skills with ability to manage multiple tasks while meeting required deadlines
    • Ability to build strong working relationships across all levels internally and externally
    • MBA or Master's degree in marketing, communication or related field of study
    • Benefits, insurance or healthcare industry experience
    • Experience gaining stakeholder alignment, strong negotiation skills
    • Background in Business to business (B2B) sales and marketing
    Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the Luxottica Ethics Compliance Hotline at 1-888-887-3348 or e-mail HRCompliance@luxotticaretail.com (be sure to provide your name and contact information for either option so that we may follow up in a timely manner).

    We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans receive preference in accordance with Tribal Law.

    Nearest Major Market: Cincinnati
    Job Segment: Marketing MBA, Manager, Marketing Manager, Medicare, Marketing, Management, Healthcare

    Posting ID: 594797119Posted: 2021-03-17Job Title: Market Senior Manager