Appcast is seeking a Product Marketing Manager to join our high-performing Marketing team. The ideal candidate will have a demonstrated track record of success in product marketing and have the ability to evolve our team’s product marketing capabilities to take us to the next level. This person will serve as a key contributor on our marketing team as we support Appcast’s aggressive growth goals and transform how great companies find great talent. Inc. magazine's 2021 "Best Workplaces". Job Duties / Responsibilities
Understand the competitive landscape—be an expert on our competition and how they are positioned.
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Refine product positioning and messaging for the products you support. Messaging focus should be on alignment to customer problems, use cases, solutions, and differentiation, rather than on features and functionality. Messaging will define and amplify our who, what, why, and how.
Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create additional sales materials including external 1 pagers and internal training materials.
Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
Understand our customers’ problems and needs; assist with updating our buyer personas; use data to inform decisions.
Own maintenance of competitor matrix and points of product differentiation to compete
Collaborate with internal stakeholders in Product, Sales, and our Partnership team to build deep product knowledge and leverage in marketing strategies and campaigns
Required Skills and Experience
3-5 years product marketing experience at a B2B company
High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment
Excellent organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities simultaneously.
Strong writer (writing samples will be requested)
Able to create professional PowerPoint/Google slides - design skills valued
Demonstrated excellence collaborating cross-functionally with team members in Product, Sales, and Partnership teams, in addition to within a Marketing team
Pay & Benefits Appcast pays well and offers an exceptional, all-inclusive benefits package. We also are focused on being a place where smart, driven people want to come to work. To better understand our company culture, visit our “Working at Appcast” page on our website.
About Appcast Inc. magazine's 2021 "Best Workplaces".
Founded in 2014 and headquartered near Dartmouth College in New Hampshire, Appcast has become one of the fastest growing technology companies in New England. Our programmatic recruitment marketing suite is transforming how leading employers, ad agencies and job boards find and attract talent.
On July 1, 2019, Appcast was acquired by StepStone. StepStone, a subsidiary of Axel Springer SE, is the leading jobs classified business in Europe. Appcast is their first major investment in the US market.