Updated 7 days ago

Brunswick Corporation- Digital Marketing Specialist

Mettawa, IL 60045
It is our people behind life's passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you've found your fit.

Have what it takes? Join us.

Digital Marketing Specialist

About us:

Brunswick embodies innovation + inspiration on the water. Home to marine's most recognized consumer brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, the company is defining the industry as the leading manufacturer of recreational boats, engines, parts and accessories.


We are seeking a Digital Marketing Specialist to join our growing team. The ideal candidate combines business insight and communication skills with superb marketing campaign execution. This person will partner with Brunswick's brand marketing leaders to create comprehensive digital marketing campaigns using a consultative approach to maximize performance. The role requires a balance of strategic vision and tactical execution.

  • Act as digital marketing consultant and point-of-contact for brand marketing teams
  • Plan, present and execute comprehensive end-to-end digital marketing campaigns
  • Understand and effectively communicate digital marketing analytics
  • Website content authoring and editing
  • Help maintain an organic social media publishing calendar
  • Work with Paid Media Manager to provide strategy for search, display and social ads
  • Work with Marketing Automation Manager to create email campaigns and manage leads
  • Apply audience segmentation and personalization to increase conversions
Key Requirements:
  • Bachelor's degree in marketing, communications, business or related field
  • 3+ years of progressive experience in a relevant industry
  • Proven experience contributing to digital marketing strategies and campaigns
  • Experience in website CMS platforms and SEO best practices
  • Experience with marketing automation platforms and ability to create and send email marketing
  • Organic social media publishing experience
  • Knowledge of paid digital advertising programs with Google, Bing, social media ads and more
  • Strong project management skills
We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

EEO is The Law - click here for more information

Brunswick and Workday Privacy Policies

For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

#Brunswick Corporation
Posting ID: 632363528Posted: 2021-06-15Job Title: Digital Marketing Specialist