Updated 16 days ago

Consumer Insights Associate Manager, Breakthrough Innovation

Plano, TX 75025
Full-time, Part-time
Auto req ID: 241263BR
Job Description

This is an opportunity to join the PepsiCo Global Insights team and will be leveraging marketplace curiosity & consumer-first experimentation of ideas to guide breakthrough innovation platforms.

This is a key role in supporting the Breakthrough Innovation (BTI) team in the execution of key activities across North star's including:

1) Curating existing data across the global organization to shape strategic recommendations and identify incremental consumer learning needs
2) Master and conduct multiple forms of iterative testing and consumer JTBD evaluations
3) Contribute to the design and execution of insight-led learning plans and
4) Create an empathy/immersion experience for the BTI team

Additional accountabilities include:
  • Designing, executing, and delivering US insight studies to uncover consumer needs & jobs to be done that will guide Design Thinking led solutions
  • Representing the consumer in all workstreams: Driving empathy-first approaches during the ideation and idea refinement stages by creating close working partnerships with designers and engineers
  • Conduct regular consumer & trend immersions by leading the development of research briefs, collaborating with research partners on inventive and inspiring experiences, and ensuring those learnings are vividly driving live workstreams
  • Project manage key forms of testing – from agile concept tests to support the development of retail labs and in-market incubations
  • Developing re-sight documents from multiple thick & big data streams in support of senior leadership meetings
  • Taking frequent initiative in discovering and curating consumer and category trends into strategic implications and creative inspiration designed to push traditional thinking
  • Become a champion of Global Insight team capabilities: ensuring internal capabilities are being constantly maximized and improved
  • Travel up to 15%

  • This position is limited to persons with an indefinite right to work in the United States
  • Minimum Bachelor's Degree. Advanced Degree a plus
  • Minimum: 7 years experience in insights, research, or consulting
  • Minimum: 7 years in both custom qualitative and quantitative consumer research
  • Preferred: 5+ years in client-side innovation insight roles and/or innovation consultant roles, with experience
Ideally a combination of at least 2 of the following:
  • 5+ years experience in qualitative exploration of JTBD/use case development
  • 5+ years experience in brand and product concept writing
  • 5+ years experience in design research & design thinking
Bonus criteria:
  • 5+ years of experience co-facilitating & designing creative thinking workshops
  • Works closely with designers, brand creatives, and/or product engineers
  • Can operate in a global matrixed organization with a cross-functional team
  • Highly empathic team player who has a passion for new concepts contributes to idea development and is an enthusiastic learner
  • Well-versed in research methodologies and possess the ability to apply insights to address business challenges
  • Culturally curious & passionate about behavioral sciences – must have a global mindset, ravenous appetite for trends, culture, and human behavior
  • Creative problem solver with a highly organized approach to managing complexity – an out-of-the-box thinker, able to think creatively & holistically, must be comfortable with high levels of complexity and open-ended questions
  • Storytelling – a clear communicator, who can deliver findings in an engaging, fresh, and impactful manner, cutting through the complexity to tell a simple, compelling narrative
  • Analytical horsepower – able to cut to the core of issues efficiently, merge multiple data sources, and develop multiple solutions to complex business problems
  • Reliable multi-tasking – strong organizational skills, able to manage multiple projects simultaneously & ability to adapt to change
  • Strong initiative and results orientation, with a positive and pragmatic attitude to adversity

Relocation Eligible: Eligible for Standard Relocation
Job Type: Regular

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901 - 4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy

Please view our Pay Transparency Statement
Posting ID: 643849193Posted: 2021-09-07Job Title: Consumer Insight Associate