As part of the Customer Strategy and CRM team, the Marketing Associate will play an integral role in helping us understand difference between and deepen our relationship with our customer. The candidate will assist in the planning and execution of targeted marketing programs across our customer file. The Marketing Associate will work closely with cross functional partners on integrated marketing campaigns spanning all outbound marketing channels with a focus on email personalization. A successful candidate should be data-driven, resourceful and thrive in a fast paced environment.
Execute customer strategy across marketing campaigns and channels
Identify opportunities for A/B testing and analyze results to provide recommendations for improvement
Partner with our copy and creative teams to brainstorm messaging concepts and tactics
Collaborate with other members of the team to translate strategic vision into tactical campaigns that drive key KPIs
Understand key customer segments, uncovering opportunities within the data and working with the team to develop action plans to activate and impact KPIs
Streamline data & reporting requests
Drive and optimize key traffic and revenue metrics including CTR, open rates, engagement, and retention
1-3 years of experience in a CRM, strategy or email marketing role.
Bachelor's degree in marketing, advertising, or related field
Advanced Microsoft Excel skills focusing on tracking, manipulating data, and building custom formulas; Power Point proficiency
Experience with Adobe Analytics (Omniture) or Google Analytics preferred
Prior experience with Tableau/Domo and enterprise-level Email Service Provider (ESP)
Strong communication, cross-functional relationship building, and negotiation skills
Strong attention to detail and tracking through strictly maintained reports and documentation
If you need reasonable accommodations to complete the on-line application, please contact the Human Resource Department:
This email address is only to request reasonable accommodation for the application process due to a medical condition. If you do not need a reasonable accommodation for such reason, please use the apply button below to complete an application and upload your resume.
An Equal Opportunity Employer
It is the policy of Bed Bath & Beyond Inc. to recruit, hire, train, promote, transfer and compensate our associates and provide all other conditions of employment including Company sponsored events without regard to race, color, creed, religion, national origin, age, sex, gender identity, genetic information, marital status, lawful alien status, sexual orientation, physical or mental disability, citizenship status, veteran status, employment status or any other basis prohibited by applicable law.