Est. $21.23 - $44.37
Full-time

Covington, LA 70433

Company Overview

POOLCORP is the leading business-to-business distributor of swimming pool and landscape supplies, equipment, and related outdoor living products. Through our subsidiaries, SCP Distributors LLC, Superior Pool Products LLC, and Horizon Distributors Inc., we operate in more than 390 wholesale Sales Centers worldwide with nearly 5,000 employees serving the needs of customers by offering a wide array of products and value-added support.

Our Covington, LA headquarters provides exceptional support (i.e., IT, HR, Finance, Marketing, Legal, Purchasing, Sourcing, etc.) to each of our Sales Centers. Our extraordinary company culture encompasses a high work ethic, an entrepreneurial spirit, and a community presence all within a family-oriented work atmosphere. At POOLCORP, we strive to employ only the very best.

Why POOLCORP?

Because it's a place where you can make an impact and grow! At POOLCORP you'll find a wealth of opportunities that support your individual and long-term career goals. Our stable work environment is further enhanced by our generous compensation and benefits package. Publicly traded since 1995, POOLCORP is a global organization with a long history of continuous success - clearly making it an industry leader – in so many ways!

So, end your job search here – at POOLCORP – Where Outdoor Living Comes to Life!

About the Job:

In this role, you will develop and execute top notch customer marketing strategies and programs to grow POOLCORP's business and profitability. Working closely with field sales, product management, creative, and digital marketing, you'll drive customer acquisition and retention to new heights. You'll also be responsible for our corporate marketing strategies and plans.

The ideal candidate has led B2B customer marketing in a field sales environment involving numerous customers and has consumer brand management experience. If you're looking for a challenging, fast-paced role where you will have the opportunity to make a significant impact, POOLCORP is the place for you!

Location: Covington - 00, 109 Northpark Blvd., 4th Floor, Covington, Louisiana - 70433

Key responsibilities:
  • Build an industry-leading customer marketing center of excellence, creating value for Poolcorp, our vendors / suppliers, and our customers.
  • Strategize, lead, and oversee the execution of innovative omni-channel marketing programs that deliver results while building our brands.
  • Map the customer journey and create customer marketing playbooks and growth plans that identify new opportunities and optimize key touchpoints across the lifecycle.
  • Develop CRM strategies and plans to drive customer acquisition and retention.
  • Lead efforts to create an unmatched customer experience by developing a deep understanding of the voice of the customer, identifying best practices, and creating content, tools, and turn-key promotions for our sales centers to leverage.
  • Coordinate and streamline field communications, increasing both the effectiveness and efficiency of sales center teams and enabling them to have excellent customer engagements.
  • Build a culture of data-driven decision making, analyzing customer data, trends, and insights to develop impactful GTM strategies and plans.
  • Oversee marketing budget, measuring the effectiveness and ROI of marketing programs to ensure they deliver on our goals.
  • Develop and lead a team of customer marketers and customer service professionals, providing coaching and helping them grow their skills.
  • Manage external agencies / vendors to support efforts as needed.
Requirements:
  • 8+ years of proven success creating and executing marketing and communications programs.
  • Demonstrated ability to achieve strategic goals, problem solve, and manage multiple complex projects in an innovative and fast-paced environment.
  • Dynamic leader who excels at both developing their team and building cross-functional relationships.
  • Analytical mindset with the ability to translate complex ideas into simple and intuitive communications and actionable insights.
  • Strong & effective communication skills, both written and oral; can effectively tell stories and articulate the "why."
  • Bachelor's degree
Preferences:
  • 3+ years of customer marketing in a B2B field sales environment.
  • Experience marketing in a distributor or with solutions marketing a plus.
  • MBA strongly preferred.
Working Relationships:
  • This position reports to the Sr. Director of Marketing who has responsibility for Customer & Corporate Marketing, Digital & Consumer Marketing, and the Creative team.
  • This role will oversee a team of 6-8 people, with 3-4 direct reports.
  • This position will regularly interact with the other Marketing teams, Field Sales, Product Management, HR, IT, Finance and Legal.
Work Environment:
  • Located in Covington, LA (POOLCORP Corporate Headquarters), relocation assistance available.
  • Able to travel up to 20% of the time.
POOLCORP is a drug-free company and an EOE, M/F/V/D.

Similar jobs

in Covington, LA

POOLCORP Logo

POOLCORP

Marketing Business Analyst

  • Full-time
  • Covington, LA 70433
Posting ID: 720250148 Posted: 2022-06-22 Job Title: Director Customer Corporate Marketing