Digital Marketing Strategist - Full-time / Part-time

SOBA New Jersey opened its doors in 2014 with the goal to provide a higher quality of care than the standard typically delivered by other drug rehabilitation centers. This goal is the driving force behind our treatment philosophy and approach. Our passion for helping our clients achieve a better life grows stronger every day as we continue to be the benchmark of addiction treatment excellence. Since our inception, we've become one of the premier drug rehabs in New Jersey. We are accredited by The Joint Commission, and our detox, clinical, and housing facilities are located in New Brunswick, New Jersey, each in walking distance from Rutgers University.

We have the most dedicated, experienced and knowledgeable professionals in the field working on our team. It is these people who carry out our vision on a daily basis. The strength of our program lies not with any single individual, but rather in the sum of all our experiences, qualities, and skills. All members of our team hold core values that mirror those of our foundation as a whole. Individually and together, we treat all of our clients with respect, compassion, and understanding.

SOA New Jersey is currently seeking an experienced, creative Digital Marketing Strategist to join our growing organization. In this position, you will be responsible for the management of all digital platforms, ensuring the success of our business objectives.

Primary Job Responsibilities:

Responsibilities include but are not limited to-

· Lead digital marketing initiatives including Search Engine Optimization, SEM, PPC Advertising, Content Marketing and Lead Generation to drive Admissions

· Maintain and improve website, content, speed, performance, and search engine visibility as well as CDN and hosting.

· Track and report on marketing affairs including budget, leads, traffic and more.

· Conduct research and drive insights to improve marketing optimization.

· Use tools like SEMrush, Google Analytics, Google Search Console, and more to track performance and improve marketing based on their insights.

· Maintain and grow our social media presence on Instagram, Facebook, LinkedIn

· Manage the SOBA New Jersey brand presence, ensure quality and consistency in our marketing materials

· Manage Salesforce CRM, working with Admissions team to maintain lead information and quality

· Coordinate media buying and advertising efforts

· Collaborate with agencies and other vendor partners

· Brainstorm new and creative growth strategies

· Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content.

· Comply with local, state and federal confidentiality laws and regulations

· Provide customer service by answering questions and concerns when necessary

· Communicate with Management and Ownership about marketing goals and results

· Demonstrate sensitivity and responsiveness to cultural differences

· Abide by College Recovery code of ethics and model values

Qualifications:

· Bachelor's Degree in Marketing, or related field required

· 3+ years' experience in digital marketing, marketing/ advertising

· Excellent oral and written communication skills

· Excellent grasp of web analytics and social media best practices

· Demonstrable experience with lead generation, SEO, and Google Ads

· Knowledge and experience with WordPress backend

· Excellent Project Management sills

· Must be reliable and dependable and demonstrate initiative in performing work

· Multi-tasker, quick-learner, self-starter

· Salesforce experience a plus

· Background in social services and/or non-profits strongly preferred

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