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Pay
Estimated
$23 per hour
Hours
Full-time
About this job
Digital Communications Analyst - Hybrid position with Non-Profit Research Organization

This Jobot Job is hosted by: Melanie McSweeney
Are you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.
Salary: $115,000 - $122,000 per year

A bit about us:

Non-profit 'Think Tank' research organization that develops solutions to public policy challenges to help make communities throughout the world safer and more secure, healthier and more prosperous

Why join us?

Great Benefits that start date 1!
Medical, Dental, Vision
9 paid holidays
20 Days of PTO per year
9 sick days per year
Wellness Programs
Health Flex Spending Account
Dependent Car Flex Spending Account
https://apply.jobot.com/jobs/digital-communications-analyst/485078966/?utm_source=CareerBuilder - care.com
Short Term and Long Term Disability
Maternity, Parent, Caregiver Leave
Life Insurance
Adoption Assistance Reimbursement
Tuition Reimbursement
401(a) - 20% vested after 2 years, 50% after 3 years, %100 vested after 4 years

Job Details

**** Hybrid Position, half time at home, half time in office in one of the following locations:
Santa Monica, CA, Pittsburgh, PA, Boston, MA or Arlington, VA

Visa Sponsorship Not Available

Seeking a self-starter who can hit the ground running - someone who as an individual contributor who can take command of this role. Responsible for gauging the effectiveness of outreach activities and audience engagement. Including social media and web, media relations, congressional relations and other profile-raising efforts.
This position will play a critical role in developing, tracking and reporting on KPI's for the outreach dimensions.

Required Experience:
  • High expertise with Adobe Analytics or hyper-high expertise with Google Analytics is required
  • Report building required
  • A minimum of six years of related experience, including but not limited to working with standard digital analysis tools, such as Adobe Analytics, Google Analytics, Chartbeat, WebTrends, Compete, Social Media tracking, etc.
  • Demonstrated experience in advanced web analytics methodologies, such as experimentation and testing, competitive analysis and benchmarking, surveys and market research
  • Proven problem-solving skills through the ability to research and analyze an issue from a macro and micro perspective and formulate recommendations
  • Demonstrated experience in gathering and defining requirements for system and data integration
  • Proven experience with A/B testing and SEO (Search Engine Optimization) strategies
  • Advanced knowledge of Microsoft Excel
  • Demonstrated track record of working independently and taking initiative to accomplish goals

Excellent verbal and written communication skills

Preferred Experience:

  • A/B testing as a subset of Analytics is ideal
  • Experience with Tableau or Power BI
  • Familiarity with SQL when handling large datasets
  • Familiarity with R or Python statistical programming

Education

BA/BS in a related field is required, a MA/MS is preferred.

The Digital Communications Data Analyst will:

  • Develop KPIs that effectively track and measure the success of departmental goals and outreach campaigns, synthesizing input from multiple sources, including managers, researchers, development teams, and functional group members
  • Lead in the development of metrics dashboards that pull data from multiple sources
  • Analyze user behavior and visitor experience and provide detailed analysis to OEA leadership, with recommendations for improvements
  • Analyze RANDs performance as defined by KPIs against peer organizations through benchmarking
  • Coordinate content and/or analytics tags on webpages to ensure accuracy in reporting results and the ability to drill down into site usage across dimensions
  • Develop strategic and tactical recommendations about page design and organization, content placement, and search optimization through the analysis of website use patterns and performance
  • Support digital outreach innovation initiatives through the design, execution, and analysis of multivariate and A/B testing scenarios for content presentation
  • Work closely with Information Services team to ensure data accuracy and that toolsets meet industry standards.


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