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    The Walt Disney Company (Corporate) 11d ago
    Urgently hiring6.6 mi Use left and right arrow keys to navigate
  • $73
    est. per hour
    The Walt Disney Company (Corporate) 11d ago
    Urgently hiring6.6 mi Use left and right arrow keys to navigate
Use left and right arrow keys to navigate
Hours Full-time, Part-time
Location Celebration, Florida

About this job

As the Sr Brand Planning Manager, you will lead the implementation of the global Brand Commercialization strategy, in conjunction with the VP, Global Brand and Management (Disney/Pixar) for portfolio. You will drive franchise development and growth, with integrated franchise strategies globally, and championing alignment and implementation, driving and supporting execution across the Consumer Products, Games and Publishing (CPGP) businesses.

You will report to the Director of Franchise Development.

You Will/Responsibilities:
  • Understand franchise health, including regular commercial reviews and competitive analysis.
  • Build and strengthen a culture that is flexible, productive, forward looking and ambitious.
  • Collaborate with regional brand and franchise partners, category partners and cross-functional partners.
  • Support relationships with content partners across The Walt Disney Company, working closely with Content Franchise teams, filmmakers and content makers, serving as a voice of the franchises within CPGP.
  • Partner with creative, marketing and retail teams to drive. conceptualization and implementation of marketing tactics to drive CPGP revenue, in alignment with regional partners and global licensees to evaluate and prioritize opportunities.
  • Develop and implement Franchise Playbook, bi-annual brand presentations, content toolkits, activity calendars, one-pagers etc.
  • Represent the franchise (e.g. keynote brand presenter) for all selected internal and external presentations and meetings.
  • Manage regular planning and activation meetings, owning processes and workflows for the specific franchise function.
  • Develop strategic market and creative briefs for style guides, packaging, and strategy messaging, as well as updated fact sheets and other tools for the LOB’s.
  • Become the CPGP brand steward for the managed franchises, supporting the CPGP business with reviews and approvals to ensure consistency and compliance to the franchise attributes and goals.
You Will Have/Basic Qualifications:
  • Commercial and brand marketing skills.
  • Financial savvy understanding the lever that can be pulled to deliver commercial growth on a global scale.
  • Operate as part of an effective team by demonstrating an awareness of others; valuing unique perspectives and ideas; offering support, sharing knowledge and best practices.
  • Open communicator who shows curiosity for solution seeking.
  • Understanding of global perspective, external context and regional differences.
Preferred Qualifications:
  • Experience in consumer centered brand building and marketing (physical and digital).
  • Experience leading different senior stakeholders and getting support through negotiation and influencing.
Education:
  • Bachelor’s degree or master’s level education in a related field or equivalent work experience
Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

This role is located in Orlando, FL.

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