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in Harrisonburg, VA

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Hours Full-time, Part-time
Location Harrisonburg, Virginia

About this job

Position Details
Position Information
Working Title Enrollment Specialist Position Number 8517 Posting Number S3284 State Role Title Education Support Specialist III Position Type Classified Position Status Full Time FLSA Status Non-Exempt: Eligible for Overtime College/Division University Studies Department 100750 - Online Virginia Network (OVN) Pay Band 4 Pay Rate Pay Range Specify Range or Amount $41,000-$45,000 Is this a JMU Only position? No Is this a grant-funded position? No Is this a Conflict of Interest designated position? No
Position Summary Information
General Information
The Enrollment Specialist will work with the School of Professional and Continuing Education (SPCE) to recruit and retain students in assigned programs; this position will focus on the overall enrollment and recruitment strategies, systems, and processes for SPCE, including the online Adult Degree Program/Bachelor of Individualized Study. This position will be responsible for overseeing all contacts to prospective students, from initial inquiry through enrollment. The position will be responsible for managing information in the Customer Relationship Manager (CRM), also referred to as the Salesforce Student Success Hub. The ideal candidate is self-motivated, results-driven, and team-oriented, with strong customer service, organizational, decision-making, and communication skills.
Duties and Responsibilities
  • Develop a robust understanding of the online Adult Degree Program and online noncredit professional development programs, and execute effective recruitment strategies to attract and enroll a diverse pool of prospective students. Utilize phone, email, SMS, Zoom, and other provided technologies to make and respond to all contacts to prospective students in assigned programs, with the goal of meeting lead and prospect targets. These leads and contacts will be generated by marketing activities conducted by a third-party marketing vendor, and this position will be responsible for ensuring that all leads are contacted according to set success metrics, and that those leads are shepherded through the application processes through enrollment and matriculation.
  • Provide and manage data on recruitment and yield activities; analyze data for effectiveness and provide recommendations for further development of recruiting strategy and data management.
  • Help implement the enrollment and recruiting strategy for the Adult Degree Program. Partner with University Marketing, Admissions, and other key stakeholders to drive this strategy.
  • Partner closely with third-party advertising vendor and SPCE marketing and leadership teams to manage digital marketing campaigns, monitoring their effectiveness, and optimizing ad spend.
  • Develop and maintain process maps for recruitment and marketing processes and communication flow. Identify and create new communication to move prospective students through the funnel. Monitor and evaluate the impact of communications.
  • Strong persuasive skills with the ability to positively influence and motivate others. Ability to identify and articulate new business opportunities. Ability to work both independently and as part of a team.
  • Ability to balance a drive to meet enrollment goals with the brand/reputation of the university, SPCE, and assigned programs.
  • Demonstrated ability to build and foster relationships with a wide range of people and a demonstrated commitment to diversity.
  • Experience with supporting online adult learners and nontraditional students.
  • Strong customer service orientation and excellent verbal and written communication skills. Strong follow-up, problem-solving and time-management skills.
  • Familiarity with CRM and online communication tools; Working knowledge of Microsoft Office Suite
  • Ability and willingness to work a varied schedule with flexible hours.
  • Demonstrated problem solving abilities (anticipating challenges, viable alternatives, successful resolutions, etc.).
Condition(s) of Employment
Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.
Posting Detail Information
Posting Date 07/25/2023 Beginning Review Date 08/02/2023 Closing Date Open Until Filled Yes Proposed Starting Date 09/25/2023 EEO Statement
James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.
Reasonable Accommodation Request
If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or . You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.
Annual Security and Annual Fire Safety Report
Notice of Availability - Annual Security and Fire Safety Report

The Annual Security and Fire Safety Report contains information regarding campus security and personal safety including topics such as: crime prevention, the university police law enforcement authority, crime reporting policies, disciplinary procedures, protocols for the immediate notification of students and staff upon confirmation of a significant emergency on campus and other matters of importance related to security and safety. The report includes statistics for the most recent three-year period of reported crimes that have occurred on campus; in certain off-campus buildings or property owned or controlled by JMU or its affiliates; and on public property within or immediately adjacent to and accessible from the campus.

The Annual Security and Fire Safety Report includes campus housing fire statistics for the most recent three-year period, a description of each on-campus student housing facility fire safety system, the number of fire drills held during the previous calendar year, policies or rules on portable electrical appliances, smoking, and open flames in student housing; and procedures for student housing evacuation in the event of fire along with other fire safety information.

The JMU Annual Security and Fire Safety Report includes the Harrisonburg campus and the three overseas branch campuses; Florence, Antwerp, and London. It is available electronically

You can obtain a copy of any of this report by contacting the Office of Public Safety, MSC 6810, James Madison University, Harrisonburg, VA 22807 or request that a copy be mailed to you by calling (540)568-6769/6913.
Minimum Reference(s) Required 3 Quick Link for Direct Access to Posting Additional Posting Information