Community Relations Director - Full-time / Part-time

If you are looking for a place to work where team members and residents feel like family, where you feel supported by your leadership, where you feel recognized for your talents and are given opportunities to grow…then Park Visalia, a Carefield Living Community, is the right place for you!

Park Visalia values the individuality and needs of each team member while also building strong team connectivity. Our team members are compassionate and dedicated to supporting our residents and each other in a positive, kind and encouraging manner. Most importantly, they understand that one positive interaction at a time can change somebody’s life.

Park Visalia is the premier Assisted Living and Memory Care community in Visalia. We specialize in a wide range of support and guidance of residents through specific programming for care, activities, socialization, and dining.

Job Summary:

Provide community relations and inside sales activities necessary to achieve and exceed the Community’s move-in goals to continuously maximize occupancy. This includes assisting in marketing plan events, maintaining public relations, community networking including outreach and recognizing responsibility for budgetary guidelines.

Job Duties:

Essential Functions

• Support the mission, vision, and culture of the organization through positive communication and leadership.
• Contribute to Community relationships by demonstrating cooperation and professional conduct with residents, families, fellow associates, physicians, pharmacies and other vendors or persons.
• Contribute to team effort by being flexible in work assignments; by furnishing support; by taking initiative; and by understanding how this position affects and compliments all other Community positions.
• Able to maintain work pace appropriate to given workload. Perform activities on schedule while maintaining regular attendance and punctuality within specified tolerance.
• Give Community tours and explain the services that are provided. Communicate effectively during explanations of deposit agreements, leases, etc., to prospective Residents.
• Coordinate move-in of new Residents according to inquiry in move-in procedure. Assist Residents and families with making decisions and provide appropriate referral sources.
• Monitor market quarterly using competitive study.
• Work effectively with department heads to explain and set up available services.
• Coordinate and carry out marketing/community outreach programs to meet predetermined goals and standards as outlined in Marketing Manual
• Participate in analysis of the marketplace and formulation of a written strategic marketing plan with the assistance of the Regional Sales Director and Executive Director.
• Implement marketing management system, move-in schedules, and statistical data through the use of tracking systems. Track all prospects using guest registration and lead tracking program.
• Monitor set up and appearance of mode, guest and respite apartments and maintain a professional Sales office.
• Attend staff and leadership team meetings and stand-ups.
• Maintain punctual attendance.
• Maintain Community in attractive manner as outlined in marketing audit.
• Maintain active presence in sales territory as determined by Executive Director and Director of Sales.
• Educate community members on Community resources and recruit for Community tours.
• Review Rent Roll daily.

Added Responsibilities:

• Respond appropriately to changes in the work setting.
• Perform other related assignments as required.
• Participate in New Hire Orientation program and other regular staff meetings or functions.
• Assist Executive Director with special projects and special Community events.
• Be familiar with Carefield Living Policies & Procedures Manual and Carefield Living Staff Handbook.

Accountabilities:

• Act on constructive feedback by listening to supervisor(s), customers and peers and use it to improve performance.
• Maintain resident, employee, and community confidentiality.
• Respect Resident’s Rights.
• Demonstrate positive attitude and ability to work well with all people, particularly the elderly.
• Promote a positive work environment that emphasizes teamwork.
• Demonstrate willingness to help other staff whenever needed.
• Comply with deadlines as outlined by Executive Director and Director of Sales.
• Turn in commission report monthly.
• Work within approved budget.
• Operate within all policies and procedures.
• Know base rates and care costs and determine changes as necessary.
• Understand processes, reports, and tools available in marketing manual.
• Meet or exceed standards for maintaining database in lead tracking program.
• Meet or exceed standards for inquiries, tours, and deposits.
• Maintain census goals

Job Specifications:

Skill

This position requires an A.A. degree or higher in marketing, business communications, or a related field (experience may be substituted for the degree requirement) with marketing experience with direct client contact and sales of service. Employees must maintain networking skills, computer proficiency of Microsoft Excel and Word, knowledge and understanding of the needs of senior citizens and the ability to relate positively and effectively. Must be able to work well with others, have problem-solving skills, a valid driver’s license and transportation means for work related projects.

Effort

• Maintain mental alertness, attention, and concentration for necessary periods.
• Apply common sense understanding and carry out instructions (written, oral or diagrammatic).
• Adapt to situations requiring the precise attainment of set limits, tolerances, or standards.
• Regularly required to sit and talk or listen.
• Able to stand, stoop and bend frequently, lift up to 20 pounds and push up to 40 pounds. Also, must have the ability to talk, hear, sit, use hands and fingers, handle/feel objects, tools, or controls, and reach with hands and arms.
• Specific vision requirements for this job include close vision, depth perception, and the ability to adjust the focus of the eyes.
• Additionally, this position must be physically able to escort people through the Community, including those requiring a wheelchair.
• Possess adequate physical stamina to move freely about the Community and assist residents where needed, including in emergency situations.

The physical demands described must be met by every staff member. Reasonable accommodations may be considered to enable individuals with disabilities to perform essential job functions.

Working Conditions:

• Must be willing and able to work required and scheduled shifts, including evenings, weekends, overtime, and holidays.
• The noise level in the work environment is usually moderate to noisy.

Benefits:

• 401(k)
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Rewards and Bonus Opportunities
• Continuous Training and Growth Opportunities

We look forward to you joining our team!