Urgently hiring Use left and right arrow keys to navigate
Hours Full-time, Part-time
Location Boca Raton, FL, United States
Boca Raton, Florida

About this job

It's our people that make Shoes For Crews special! We hire talented people who support our values and provide training and coaching to our crew to meet their career objectives. Our success comes from great team work and exceptional individual effort. We strive to reward collaboration and recognize accomplishments in an environment of mutual support and respect. It's much more than a great place to work, it's where our crew looks forward to Monday, not Friday.

What You Will Love About US

  • Great Company Culture-Awarded one of the TOP companies to work for
  • Competitive salary
  • Generous Health Benefit Package (some at NO cost)
  • Prepare for the future-401(k) (with 3% match)
  • Paid vacation, holidays, and sick leave
  • Hybrid and remote schedules
  • Employee recognition platform
  • Employee discounts (Including a FREE pair of shoes
  • Wellness program
  • Robust onboarding program
  • QUPID Committee (Diversity & Inclusion)
  • Engagement Committee

Our mission is to keep the workforce safe on the job with comfortable, quality protective footwear solutions-reducing accidents and saving money!

  • Shoes For Crews, LLC (SFC) is a dynamic designer, manufacturer, and business to business marketer of the top-rated and most technologically advanced slip-resistant footwear for the foodservice, hospitality, industrial, and healthcare workplaces. SFC protects over 3.5 million workers per year in over 120,000 workplaces from slip and fall accidents. For over 30 years, the Company has built its reputation through innovative product development technologies, proprietary manufacturing, and distinct niche marketing.

Position Summary:

The Omni-Channel Manager candidate is an exceptional, results-driven marketing leader with expertise across all digital channels. This Manager has strong experience with CRM, omni-channel, customer data, segmentation, planning, messaging and communications, customer engagement, retention, and cross-functional collaboration. This role will set a long-term vision and omni-channel strategy for our B2B, B2B2C, and store customers segments and play an instrumental role in our MarTech integration. This position will partner with the Marketing, Sales, IT, Customer Success, Stores, and Ecommerce Teams to develop a coordinated, customer-centric marketing approach based on data and insights. This leader will also manage the vendor relationship related to B2B ESP and SMS and will support the U.S. and Canadian businesses.

Key Responsibilities and Accountabilities:

  • Own the B2B and B2B2C customer omni-channel marketing strategy, testing, execution, and measurement for all CRM/Lifecycle campaigns that deliver measurable business impact.
  • Create and define the segmentation strategy that enables personalization at scale.
  • Engage with our customers across various digital and traditional touchpoints (email, SMS, direct mail, paid media, social, and website), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization, and growth.
  • Develop communications and messaging strategy and execution across channels and customer journeys for our B2B and B2B2C audiences.
  • Manage the calendar and marketing automation workflows for omnichannel campaigns, ensuring the latest activities are flawlessly executed and shared with relevant stakeholders.
  • Produce, share, and present strategy, results, and insights to senior leadership, Sales, and across the organization.
  • Leverages analytics data to measure results, gain insights into campaign performance, and optimize channel performance.
  • Collaborate with the analytics team to create reporting and dashboards to better understand CRM performance and create transparency across the organization.
  • Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting third-party tools to support team goals.
  • Develop a team of omni-channel marketers and ensure their continued development and growth within the organization.

Qualifications and Skills Required:

  • Bachelor's Degree
  • 6+ years CRM and digital marketing experience with proven expertise and effectiveness across audiences and channels (Email, SMS, website, social, paid, direct mail, etc.).
  • Past experience actively leading email, SMS, and other digital channels with deep understanding of digital marketing concepts and metrics.
  • In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics.
  • Strong email marketing skills with experience creating, testing, and executing campaigns in ESP platforms.
  • Experience using CRM tools (e.g., ESP, SMS, CDP) and analytics & data visualization tools (i.e., Tableau).
  • Business-to-Business (B2B) required; Business-to-Consumer (B2C) experience a plus.
  • Strong analytical prowess with proven ability to derive insights that create actionable initiatives.
  • Solid understanding of testing frameworks and methodologies and the ability to design end-to-end experiments.
  • Strong storyteller with experience building compelling campaigns that support the brand and resonate with relevant audiences.
  • Excellent interpersonal, presentation, communication, and writing skills.
  • Team management experience.
  • Ability to effectively prioritize and execute tasks in a fast-paced environment.
  • Critical thinker with a problem-solving mindset
  • Strong project management experience; have solid organization and prioritization skills.
  • Team-oriented with the ability to adapt quickly in a growing, dynamic company.

Education Required:

  • Bachelor's degree in marketing, business or IT; MBA a plus
  • 6-8+ Years of experience in a related field and/or position

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Posting ID: 884020006 Posted: 2024-02-27 Job Title: Email