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in Binghamton, NY

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Estimated Pay $76 per hour
Hours Full-time
Location Binghamton, New York

About this job

Job Description

This is a remote opportunity, open to anyone within the US.

The Advanced Analytics - Analyst will use in-depth knowledge of quantitative database marketing and an understanding of business processes to develop technical solutions for business issues. Reporting to the manager, the analyst will be a resource within the area of expertise and provide guidance to more junior team members; may lead small teams on a project basis.

Responsibilities

Perform advanced analytics tasks, including:

  • Predictive statistical models

  • Customer profiling

  • Segmentation Analysis

  • Survey Design and Analysis

  • Data Analysis and Mining

  • External Data Enhancement

  • Help determine quantitative methods for solving client issues

  • Help present ideas and findings to future and existing clients

  • Evaluation and improvement of internal processes

  • Anticipate project risk and constraints and work on solutions to address the risk/constraints

  • Create best practices, case studies and training class materials are encouraged.

  • Could blend into MI or Data Scientist responsibilities

Skills:

  • Experience with Office Suite

  • Experience with SAS and SQL required.

  • Ability to explain/present complicated/advanced analytical methodology and results to non-technical audiences

  • Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on unstructured business problems

  • Advanced analytic tasks (including modeling, segmentation, DOE, and forecasting) and create meaningful analytical outputs

  • Ability to identify areas for statistical innovation or process improvement, do independent research

  • Ability to translate analysis insights into applicable recommendations and strategies for digital marketers

  • Ability to create analytics solutions to improve digital marketing processes

Qualifications

Experience:

  • Must have experience with modeling and statistical concepts

  • Experiences with applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design to solve business problems

  • Have core database marketing knowledge, such as an understanding of Merkle and client data, relational database concepts, and direct marketing concepts

  • Have core analytical competencies such as analyzing problems, QC data and results; Summarize important findings/insights

  • Understanding of digital data, including the systems used to create and manipulate it by media type web, ad, email, and mobile.

  • Development of specific expertise areas within digital and sharing of that expertise through MU classes, white papers, articles, and conference presentations.

  • Recognized as a specialist in a specific digital area.

  • Have client/team engagement competencies such as gather specifications, developing analytical roadmap and approach and manage expectations, and coordinate delivery with internal team

Other:

  • Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., M.S., Ph.D.)

  • You will 2-3 years of experience in quantitative marketing arena, in database or digital (addressable) marketing

  • Contribute to innovation, process improvement, standardization

  • You will provide high quality analytical solutions on-time

  • You will work effectively across teams to ensure client satisfaction

  • Deliver constructive feedback to employees; hold difficult conversations with team members, in conjunction/with support from project lead and people manager(s) present (for "air cover" and documentation purposes)

  • Support resource deployment/re-deployment to staff and adapt to resourcing challenges

Additional Information

What you get:

  • Comprehensive healthcare plans

  • 401(k) with employer match

  • Flexible time-off
  • 16 weeks paid parental leave

The anticipated salary range for this position is $51,000-$83,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information about dentsu benefits, please visit

About dentsu

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society . 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.