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Verified Pay $20 per hour
Hours Part-time
Location Harrisonburg, Virginia

About this job

Description

In this role, you will have the opportunity to introduce your peers to the latest addition in the Doritos® family: Dinamita®. You’ll be instrumental in making it the snack of choice for Gen Z on college campuses.

Your main tasks include conducting tabling events in populated areas on campus to offer samples of Dinamita®, and similarly sampling it within student organizations during ‘key moments’ of the Spring semester: Super Bowl, March Madness, Spring Break, and Midterms/Final exams. You will also create and share social media content on TikTok.

Please note: We're selecting multiple Brand Ambassadors. If you have a friend who's a great fit, share this job listing and encourage them to apply – you might get to work together!

Timeline: This is a part-time job for the Spring 2024 semester. Here is the expected timeline:

  • On-Boarding + Training: Monday, January 22nd - Sunday, February 4th (2-weeks)
  • Program Execution Period: Monday, February 5th - Sunday, April 14th (10-weeks)

ABOUT DINAMITA®

The Brand:

Introducing Doritos® new product line, Dinamita®, bringing that main character energy we need in 2024. A brand so absurdly confident, intensely unhinged, dangerously magnetic, and delightfully mind blowing, with a product delivering on that complex heat, Dinamita® is bringing a snacking experience that just hits different. We’re here to ignite you to break from the bland and enjoy a moment of absurd engagement! Go ahead, try us! 

The Product:

Rolls:

Rolls brings intense flavor, heat, and crunch to up the ante on your snacking game. With our OG, Chile Limón, and our new flavor, Flamin’ Hot® Queso, Dinamita® rolls is sure to change your snacking game in 2024. 

Sticks:

The newest addition to Doritos® Dinamita® is Sticks. With complex flavors and a touch of heat, Dinamita® Sticks creates a unique and multi-dimensional snacking experience. With 3 new flavors, Smokey Chile Queso, Tangy Fiery Lime, and Hot Honey Mustard, Dinamita® sticks are here to shake up 2024.  

Benefits

  • Earn a $600 stipend upon successful completion of the program. It is designed for Ambassadors to make approximately $20/hr.
  • Receive free Dinamita® branded t-shirt and crewneck to wear for your activations and around campus
  • Enjoy a fun, part-time job that fits into your busy college schedule
  • Play a role in Dinamita®’s growth story and interact with their team throughout the program
  • Gain valuable entrepreneurial experience in marketing and communication
  • Opportunity to receive LinkedIn recommendations and future job references
  • Top performing Brand Ambassadors may receive exclusive perks and additional monetary bonuses throughout the program.

Responsibilities

Over the course of 10-weeks, you will complete the following tasks:

  • 4 campus-wide tabling events in high-traffic areas to provide Dinamita® samples to the general student population. Ambassadors will work in pairs of two to execute each event. Ambassadors will be responsible for receiving university permissions, promoting and executing each event.
  • 3 student organization product drops: distributing Dinamita® samples within student organizations on-campus
  • 5 TikTok posts

In addition to the tasks above, you will also be responsible for the following logistics:

  • Pre-program virtual training
  • Pre-program planning
  • Weekly communication with EvolveZ via Slack and group video calls
  • Weekly recap forms
  • Content in the form of pictures and videos

Qualifications

  • Must be a full-time, currently enrolled college student available to promote Dinamita® in-person on your college campus in the upcoming Spring semester
  • Should not be participating in another Ambassador program with a packaged snack company
  • Passionate about event planning, TikTok content creation & promotion, and being a trendsetter for new products
  • Added bonus if you love Doritos® and are truly excited about helping launch their new flavor!
  • The ability to connect with Greek Life and campus clubs is crucial for this role.
  • A strong presence on TikTok
  • We're selecting multiple Ambassadors for each university. If you have a friend who's a great fit, share this job listing and encourage them to apply – you might get to work together!
  • This paid, part-time role is as a 1099 Independent Contractor. Applicants must be legally eligible to work in the US and possess a valid SSN.

HOW EVOLVEZ WORKS:

EvolveZ works with companies like Dinamita® to create and execute their Brand Ambassador programs. For this program, the EvolveZ team will interview, hire, train, and manage the Ambassadors on a weekly basis, while the Dinamita® team maintains general oversight.