Marketing Assistant

Average Marketing Assistant Salary Nationwide


Overview and Basic Information


Marketing is an essential function of every successful business and it takes a creative team to pull it off. A marketing assistant is a vital role within a marketing team that works to implement strategic plans and create marketing materials. Marketing assistants are creative and detailed individuals who make marketing campaigns possible.

Example marketing assistant job description

Our company is seeking a dynamic and creative individual to fill the open position of marketing assistant. The marketing assistant will work closely with the marketing manager to create and implement innovative marketing strategies that boost the company’s sales and brand recognition. The ideal person for this position will be able to develop marketing materials, assess and report on campaign data and use marketing software to implement marketing strategies. If you are a creative, organized and results-driven individual who loves hitting big goals, this position might be for you! 

Typical duties include:

  • Create outlines and copy for strategic print and online marketing materials

  • Develop and manage online social media campaigns

  • Implement ongoing email marketing campaigns

  • Analyze and report on all active marketing campaigns

  • Work with local print organizations to publicize marketing materials and press releases

  • Assist with creating materials and strategies for trade shows and local events

  • Perform administrative duties as assigned


  • Strong verbal and written communication skills

  • Organizational skills

  • Ability to multitask and prioritize a changing workload

  • Ability to create and share ideas for marketing 

  • Strong teamwork skills

  • Experience with data analysis and report development

  • Social media and digital marketing experience

  • Computer and creative software experience

Preferred qualifications:

  • Previous experience in a marketing role

  • Bachelor’s degree in marketing, business, public relations or communications

Common questions about marketing assistant jobs

How much does a marketing assistant make?

The average marketing assistant earns a salary of $37,000 per year depending on the company and region where they work.

What are the education requirements?

Most companies prefer to hire marketing assistants with a bachelor’s degree in marketing, business management or communications. There are some companies, however, that are willing to train individuals without proper education but the right experience.

Career paths for marketing assistants

The position of marketing assistant is an entry-level position that is used as a stepping stone to higher-level positions within the marketing department. Many marketing assistants are promoted to marketing managers or marketing directors in the future.

The future of marketing assistants

There will be no shortage of jobs for marketing assistants in the future. According to the Bureau of Labor Statistics (BLS), the position is expected to grow by 8% between 2018-2028, which is faster than the average for all occupations.

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