Marketing is an essential function of every successful business and it takes a creative team to pull it off. A marketing assistant is a vital role within a marketing team that works to implement strategic plans and create marketing materials. Marketing assistants are creative and detailed individuals who make marketing campaigns possible.
Our company is seeking a dynamic and creative individual to fill the open position of marketing assistant. The marketing assistant will work closely with the marketing manager to create and implement innovative marketing strategies that boost the company’s sales and brand recognition. The ideal person for this position will be able to develop marketing materials, assess and report on campaign data and use marketing software to implement marketing strategies. If you are a creative, organized and results-driven individual who loves hitting big goals, this position might be for you!
Typical duties include:
Create outlines and copy for strategic print and online marketing materials
Develop and manage online social media campaigns
Implement ongoing email marketing campaigns
Analyze and report on all active marketing campaigns
Work with local print organizations to publicize marketing materials and press releases
Assist with creating materials and strategies for trade shows and local events
Perform administrative duties as assigned
Strong verbal and written communication skills
Ability to multitask and prioritize a changing workload
Ability to create and share ideas for marketing
Strong teamwork skills
Experience with data analysis and report development
Social media and digital marketing experience
Computer and creative software experience
Previous experience in a marketing role
Bachelor’s degree in marketing, business, public relations or communications
The average marketing assistant earns a salary of $37,000 per year depending on the company and region where they work.
Most companies prefer to hire marketing assistants with a bachelor’s degree in marketing, business management or communications. There are some companies, however, that are willing to train individuals without proper education but the right experience.
The position of marketing assistant is an entry-level position that is used as a stepping stone to higher-level positions within the marketing department. Many marketing assistants are promoted to marketing managers or marketing directors in the future.
There will be no shortage of jobs for marketing assistants in the future. According to the Bureau of Labor Statistics (BLS), the position is expected to grow by 8% between 2018-2028, which is faster than the average for all occupations.