Sales Representative

Average Sales Representative Salary Nationwide


Overview and Basic Information


Everyone has worked with a sales representative at some time in their life. Sales representatives sell products and services to customers…everything from cars to clothing. They work with customers to find exactly what they want, create solutions and help ensure a smooth sales process. This is definitely not the job for someone who isn’t a people person since you’ll be interacting with customers every day. People with outgoing personalities are well-suited to be in a sales role.

Example sales representative job description

Our company is looking for an assertive sales representative to produce customer leads and meet and surpass sales goals. Duties will include making sales presentations and running product demonstrations, as well as negotiating contracts with potential clients.

In order to be successful in this role, you need to have a deep understanding of the sales process as well as excellent interpersonal skills. Previous experience in a sales role is a requirement.

Typical duties include:

  • Generating sales leads

  • Meeting or exceeding sales goals

  • Negotiating contracts with potential customers

  • Helping to set pricing

  • Preparing weekly, monthly, quarterly and annual sales reports

  • Making sales presentations to prospective customers

  • Coordinating sales with specific marketing programs

  • Preparing and submitting sales contract

  • Visiting customers and potential customers to evaluate their needs or promote products

  • Keeping accurate customer records


  • Proven experience as a sales representative

  • Cold calling experience

  • Excellent knowledge of MS Office

  • Excellent knowledge of Salesforce

  • Familiarity with customer relationship management (CRM) practices

  • Strong ability to build business relationships

  • Highly motivated and target driven

  • Solid selling, communication and negotiation skills

  • Excellent time management and organizational skills

  • Ability to create and deliver presentations tailored to customer needs

  • BS/BA degree or equivalent

  • Frequent travel required

Common questions about sales representative jobs

How much does a sales representative make?

The potential income for a sales rep is almost limitless because many jobs are largely commission-based. Some offer a salary plus commission or bonuses. According to, the average pay for a sales rep is around $30 an hour.  

What are the education requirements?

Education requirements depend on the type of products sold. If the products aren’t technical or science-based—for example, pharmaceutical sales—a high school diploma is enough to get you in the door. Otherwise, you’ll likely need at least a bachelor’s degree.

Career paths for sales representatives

As sales representatives move up the career ladder, they often are promoted to sales director—managing a team of sales reps—or account executive, where they’re responsible for a single, large customer.

The future of sales representatives

People will always need to buy something so sales jobs aren’t going anywhere. According to the Bureau of Labor Statistics (BLS), overall job opportunities for sales representatives are predicted to rise 5% from 2016-26.

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