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    Inbound Marketing Coordinator

    Nashville, TN 37208
    Full-time, Part-time
    Refer friends, get paid!

    Job Description

    Job Description

    INDUSTRIAL is seeking an Inbound Marketing Coordinator that has experience executing marketing activities involving owned and earned elements of a digital marketing ecosystem, including but not limited to websites, marketing automation systems, and social media platforms. The ideal candidate should bring 2+ years’ experience planning, building, executing, and measuring campaigns using these inbound marketing channels.

    The Inbound Marketing Coordinator works with the Analytics, Content, Creative, Development and Media teams to execute client marketing campaigns by publishing web content, deploying emails, setting up automated programs, and managing social media campaigns using our preferred agency tools (ActiveCampaign, HubSpot and Sendible), as well as client-supplied systems.

    The Inbound Marketing Coordinator reports to the Inbound Marketing Director and is INDUSTRIAL’s primary inbound tactician. The successful candidate will have a drive to get quality work done, a keen attention to detail, and fearless problem-solving skills for troubleshooting any minor technical hurdles encountered along the way. The Inbound Marketing Coordinator will regularly collaborate with others to facilitate the implementation of new or improved marketing activities that will aid INDUSTRIAL and clients, so proven collaboration and teamwork abilities are a must.


    Inbound Marketing Experience

    • Proven experience with marketing automation systems (e.g., HubSpot, Marketo, Pardot)
    • Extensive practical knowledge of inbound marketing best practices 
    • Experience with SEO tools and best practices (SEMRush, SpyFu, Google Search Console, etc.)
    • Hands-on social media management experience (both paid and organic)
    • Experience with social management tools like Sendible or Buffer is a plus
    • A thorough understanding of digital marketing concepts, terminology and core technologies


    Critical Skills

    Confidence and personal presence are critical as this is a growth-oriented position expected to interact with clients and account managers. You should have:

    • Excellent creative problem-solving skills
    • Excellent listening, interpersonal, written, and oral communication skills
    • Sound independent judgment and strong motivation
    • A keen attention to detail
    • A strong customer-service orientation
    • Experience working in a team-oriented, collaborative environment
    • The ability to effectively prioritize and execute tasks on time while under pressure


    Key Responsibilities

    • Build marketing automation campaigns and workflows
    • Build, test, and launch social media campaigns
    • Publish and optimize website content
    • SEO research and audits 
    • Report on — and distill insights from — inbound campaign performance

    Our work at INDUSTRIAL is fueled by creative thinking, a will to challenge boundaries, and our faith in the ability of marketing and technology to center businesses on their customers. Our people thrive because we are passionate about helping usher our clients into the future. We seek those who roll up their sleeves, question the status quo and want to reimagine the way industry works — all in service of making people, communities and our careers better.


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    Posting ID: 598572434Posted: 2021-01-27