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    Content Marketing Manager

    Reston, VA 20190
    Full-time, Part-time
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    Job Description

    Job Description

    The Role

    GoCanvas is revolutionizing how work gets done by modernizing small businesses through a powerful cloud-based platform and customizable mobile experiences. We are seeking a talented Content Marketing Manager to scale our content program and drive organic traffic to GoCanvas’ website. As the Content Marketing Manager, you will be responsible for content planning, development, and measurement to meet aggressive growth goals. Reporting to our Senior Director of Growth Marketing, the successful candidate will have a strong background in writing, content marketing strategies, and SEO best practices.

    Your Most Important Initiatives:

    • Author and produce a variety of content (eBooks, blogs, white papers, video, articles, website content).
    • Manage content/editorial calendar to attract a qualified audience to our digital properties.
    • Collaborate across functions to deliver an effective content marketing strategy and plan.
    • Conduct ongoing content gap analysis
    • Ensure content is SEO-optimized across our site. Basic understanding of keyword optimization, copywriting, internal linking, meta data, and keyword research.
    • Measurement and optimization of content strategy and plan. Use data from a variety of sources to guide decision-making.
    • Edit, proofread, and improve existing content.

    What You Bring

    • Bachelor’s degree in marketing, journalism, or communications
    • 3+ years in a content development/marketing role
    • Strong writing, proofreading, and research skills
    • Proven experience to scale effective content development programs
    • Proficient with Google Analytics
    • Basic understanding of SEO best practices
    • Strong project management skills
    • Understanding of social media platforms to promote content
    • Working knowledge of how to use digital platforms to amplify content reach


    So, What’s GoCanvas?

    GoCanvas is a mobile platform that makes it simple for businesses to automate how work is done, replacing outdated processes and expensive paperwork. The GoCanvas App works on smartphones and tablets, helping companies easily collect information across their organization, share it instantly with others and gain real-time insight on their business operations. GoCanvas can be easily customized by all types of businesses to empower their workforce, unleashing the value in data across the organization to help better connect with colleagues and engage more effectively with customers. Automating millions of workplace activities for well-known brands like Pepsi, Honda, and Red Bull means there's a good chance you have been around someone using GoCanvas in the past 24 hours, making us one of the fastest-growing mobile platforms in the world!

    Our recent achievements as an organization include but are not limited to: The 2020 Golden Bridge Award for Company Rethinking of the Year, and being named by Deloitte as one of the “Fast 500 Technology Companies”  in 2017, 2018 and 2019 for tremendous company growth! We are also celebrating our second year in a row winning Best in Biz Awards; Gold for “Fastest Growing Company” and Silver for the “Best Places to Work”, the 2018 and 2019 “DCA Live Red Hot Companies”, and last but definitely not least as one of the Best Places to Work in 2019 by Inc Magazine, The Washingtonian, and The Washington Business Journal!

    Everyone, from top-ranking executives to newly-hired employees, is passionate about helping businesses function better with technology. The team has attained what few can by successfully blending a driven and fast-paced workforce with an open, supportive attitude that has contributed much to the company’s overall growth.

    We’re on a mission to continue fostering an amazing culture for people who like to make an impact and enjoy collaborating!


    What GoCanvas Brings

    We believe hiring the right people is THE most important thing we do. We take our company values seriously and look for these traits in everyone we hire: Empathy, Innovation, Authenticity, Impactful, Team Player and Cheeky/Fun Loving. We believe in giving people the freedom to get things done, but that they should also have accountability for their key metrics, think and act like owners of our business and be able to work in a flat organizational structure. We provide an environment that allows for innovation and creativity as well as a chance for highly motivated individuals to have fun at work.


    Based in Reston, Virginia, we have an amazing open office with unlimited snacks, free drinks, and collaboration areas. To better help us revolutionize how work gets done around the globe, we also have offices in London and Sydney. You can learn more about recent activities on our blog updates and our cultural values on our CEO blog.


    While we believe culture trumps perks, we are proud to provide a comprehensive benefits package designed to meet our team members’ needs.

    • Competitive Compensation
    • Entrepreneurial Vacation Policy (sometimes known as unlimited vacation)
    • 13 Company-Paid Holidays, which rotate annually, but always include Earth Day, Juneteenth, and one other day significant to GoCanvas, such as Steve Jobs’ birthday
    • An ideal Reston Town Center location with an abundance of FREE covered parking, dozens of restaurants, 45 retail stores, a movie theater, outdoor concerts, all within walking distance of the office
    • Company-Subsidized healthy lunches
    • Medical Insurance, where the Employee Only level of coverage is free!
    • Dental and Vision Insurance
    • Health Savings Account depending upon your medical plan selection
    • Basic Term Life Insurance and Personal Accident Insurance
    • Voluntary Life Insurance
    • Short and Long-Term Disability
    • 401k plan with employer match
    • Pet Insurance
    • Commuter Benefits
    • Parental Leave


    We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.


    We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas.


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    Posting ID: 593731743Posted: 2021-01-22