Knovva Academy is an international education organization committed to the enhancement of educational quality and opportunity for youth around the world. Knovva provides tailor-made educational solutions, services, and products to support student, teacher, school, and governmental preparedness for the 21st century. From life-changing learning opportunities to online and blended learning courses that go far beyond schools' standard curricula, Knovva Academy provides the education necessary for youth to excel in our increasingly interconnected world.
The Boston office of Knovva Academy is looking for a Marketing Manager to join our team. The Marketing Manager will oversee multiple objectives from within the marketing department ensuring that actions and items are taken and successfully completed. This position will involve management and execution of content creation and automation tools. This role will also determine strategies for creating brand awareness, reach, and sales enablement.
You will work on:
Content Management & Thought Leadership
Develop and manage editorial calendar and workflows
Manage a team to create compelling content across a variety of channels, aligning with the mission and editorial needs of Knovva's target audience
Apply editorial governance to ensure content is consistent with our brand voice, style, and tone
Manage overall social media strategy and execution for the brand and execute against it, including developing content concepts from idea to completion
Manage all social media content, and review the impact through monthly KPI analysis and reporting
Drive the development of follower growth and engagement strategies on social channels
Search Engine Optimization
Research, write, and edit original SEO-ready content for brochures, campaigns, websites, emails, newsletters, videos, and other digital media
Design, organize, and implement email marketing campaigns and workflows
Create tracking and reporting solutions to measure campaign success and optimization for future campaigns
Research and analyze the persona of the target audience; translate technical and academic details into benefits for the users
Develop product marketing strategies (pricing, advertising, product launching)
Craft compelling messages across marketing channels (landing pages, ad campaigns)
General Marketing and Management
Work cross-functionally with Design, Tech, Academic, Sales, and Product Management to implement digital and product marketing strategies
Take a data-centric and analytical approach to decision-making, reporting on KPIs, improvement strategies, and ad hoc reporting and analysis as required
Constantly generate ideas and hypotheses to initiate and carry out experiments and iterative tests, and facilitate A/B or multivariate testing to improve conversion rates/ROI
Manage the overall marketing budget and be responsible for hiring and training new staff and contractors in the marketing function
Manage, support, and grow Knovva's global partner network to ensure achievement of their revenue goals
Bachelor's degree required, Masters preferred
5+ years of experience in content marketing and digital marketing in the education industry
2+ years of experience with high-growth social accounts and/or brands, where you planned creative shoots and produced content
Demonstrated knowledge and understanding of direct response/interactive marketing and content strategy
Passion for education, and the drive to stay on top of industry trends and best practices
Excellent written and verbal communications skills; ability to write academically rigorous yet creative and engaging content
Proficient in HubSpot, WordPress, Google Analytics, AdobePro and MS Office applications
Self-starter, strong interpersonal skills and attention to detail
Strong organizational and time management skills, and ability to prioritize
$90,000 per year
The Marketing Manager is a full-time position based in Boston, Massachusetts. Salary is competitive and commensurate with experience. Extensive travel is not currently expected. You must be authorized to work in the United States; sponsorship is not being offered at this time.
Knovva Academy is a passionate work environment with an international atmosphere and a welcoming staff. Knovva's core belief in the importance of diversity and open-mindedness is reflected in both the programs and in its workspace.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Knovva Academy is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability
To apply: Please submit your résumé along with a cover letter. Applications without cover letters will not be considered. No phone calls, please.