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    Vice President of Brand Marketing

    Life is Good
    Boston, MA 02108
    Full-time, Part-time
    Similar jobs pay $33.28 - $63.07
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    Job Description

    Marketing/Creative Boston, Massachusetts, United States

    We've got an inspiring story to tell and a growing brand focused on improving the lives of millions. You have the storytelling, partnership and creative know-how to fuel the growth of our community and business.

    We're scrappy and powered by optimism. You do your best work with your sleeves rolled up, leading people and driving your big ideas forward while managing workload and process.

    If your experience includes hands-on leadership of a growing brand, marketing partnerships, campaign strategies, community expansion, and creative output (video, copy, photography, graphics and more), we want to hear your story.

    (If not, we love knowing you're interested and it's best to wait for something that's a better fit for you.)

    • We are working remotely until at least January 2021 to ensure the health and safety of our team. The role is based in Boston and is not remote long-term.
    • We choose the questions on this application with great care. If you don't answer them, we'll assume you're not serious about joining the team.

    You lead the growth of our community while deepening its shared belief in the power of optimism. You activate this community to share inspiration that positively impacts the lives of millions. You ensure our brand story is authentically told to a broad audience through compelling content, social media, brand partnerships and all customer touch points. In doing so, you play a role in driving the accelerated growth of our business.

    Requirements

    Essential Duties and Responsibilities

    Measurably and substantially grow our brand awareness, community and business

    Develop and execute innovative, authentic strategies to broaden the demographic composition of our customer base

    Develop and execute a content strategy to ensure that the depth of the brand and the work of our Kids Foundation are well-known and understood

    Be the gatekeeper of the brand and brand voice across the organization

    Manage and care for our community of optimists by rewarding loyalty and improving overall brand experience

    Identify, secure and nurture successful long-term brand partnerships that elevate the brand and expand our audience

    Create and execute go-to-market strategies that ensure a cohesive brand message and story across all distribution channels

    Develop, manage and allocate the marketing budget in order to meet short and long-term strategic objectives

    Lead the team responsible for creative services, social strategy, brand promotions and partnerships, public relations and media partnerships

    Your Experience and Qualifications:

    You have delivered proven results leading, growing and transforming brands

    You are known as a storyteller and assertive brand advocate

    You have a keen, well-respected creative eye and can give on-brand creative input

    You have effectively used social media channels, created powerful content and developed innovative partnerships that grew, elevated and transformed brands

    You have effectively managed multiple priorities in a fast-paced environment

    You are known as an inspiring leader who expertly selects and grows diverse and talented teams

    You bring 10+ years of relevant experience

    You believe passionately in and have a deep understanding of our mission and the Life is Good Superpowers

    You have left and right brain balance, adept and effective with analytics and creative

    You are entrepreneurial, resourceful and proactive

    You have the desire and ability to think and act both strategically and tactically

    You are skilled and comfortable working independently and as part of a team of dynamic creative professionals

    You are known for your ability to give and receive feedback thoughtfully and constructively

    You have been successful at cultivating highly collaborative internal and external relationships

    You rely on your natural leadership, people and project management, organizational and communication skills to get results quickly

    You and your team meet your annual goals - increasing awareness, consumer knowledge of the brand, and revenues - within budget and timelines

    You have developed and managed new brand partnerships, content platforms and media opportunities that greatly extend brand reach and reinforce brand depth

    You have led a meaningful shift in the demographic composition of our community

    You are viewed as an innovative, progressive brand strategist

    You are a go-to-resource for the voice of the brand

    You are considered a cultural leader at Life is Good

    You are known for highly effective, collaborative relationships with your peers

    We are working remotely until at least January 2021. When we're together, we're located in the innovative Fort Point neighborhood. You'll be involved in growing our social mission through the Life is Good Kids Foundation. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) Paid Time off, 10 paid holidays, Good Vibes Time and Family Time.

    Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

    Life is Good does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.

    Posting ID: 566229673Posted: 2020-08-04