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                    Director, Public Relations

                    Karma Innovation And Customization Center
                    Irvine, CA 92602
                    Full-time, Part-time
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                    Job Description

                    Job Director, Public Relations & Branding

                    Southern California-based Karma is more than just a car company. Although we are best known as a creator of soul-stirring luxury electric vehicles, Karma has emerged as a high-tech incubator offering innovators a perfect platform to prove their emerging technologies. Every Revero is designed at our Headquarters in Irvine and created with great individual care and world-class craftsmanship at the Karma Innovation and Customization Center in Moreno Valley, CA.

                    The Director, Public Relations & Branding is the key driving force behind the company's marketing efforts and global brand development. This key role will provide leadership and direction to the Marketing team, leading development and execution of holistic, global marketing strategies and ownership of complete customer journey.

                    Responsibilities

                    • Lead strategic planning, development and execution of Karma global marketing campaigns - spearheading innovative programs which support global brand development and retail growth
                    • Provide leadership and direction to in-house marketing team incorporating content creation, corporate identity, digital & influencer marketing, event management, social media and paid media
                    • Develop marketing strategy by studying key economic indicators, customer profiles and competitor analysis. Able to proactively identify short and long-range issues that must be addressed
                    • Be the driving force in building brand awareness, enhancing perception and consideration through creative use of Marketing initiatives
                    • Directs the development and execution of earned media strategy linked to the communications goals and strategic priorities
                    • Directs and cultivates proactive media relations efforts to maintain solid working relationships with key reporters, targeting appropriate local, regional, national, luxury, EV, and auto trade media
                    • Evaluates, prioritizes and guides response to inbound media requests - assures media relations activities comply with regulatory requirements
                    • Oversees the organization's response to media in crisis or breaking news situations
                    • Owns and manages earned media monitoring and reporting tools; delivers regular reports
                    • Leader of CRM and customer journey strategy - manage journey from lead generation to conversion and customer retention
                    • Provide support, counsel and direction to global Karma operations beyond US (currently Europe and China)
                    • Work in partnership with sales and export function to ensure Marketing initiatives support retail goals in all markets
                    • Provide Marketing and Brand counsel to CEO and leadership team
                    • Other duties, as assigned

                    Qualifications

                    • Bachelor's degree in Marketing or related field. Master's degree a plus
                    • Minimum of ten years' experience in dynamic marketing environment including proven experience of leading and developing teams. Digital marketing and event management experience a must
                    • Proven track record of developing and implementing innovative, holistic marketing campaigns
                    • In-tune with economic indicators and the latest in marketing trends; able to provide strategic direction for short and long-term
                    • Excellent verbal and written communication skills; able to dissect complex subjects and explain clearly to multiple stakeholder groups
                    • Entrepreneurial spirit and innovation mindset - able to think creatively, act independently and challenge the norm. Proactive work ethic, can-do attitude
                    • Ability to manage and prioritize multiple demands in a fast-moving team environment working to tight deadlines
                    • High competence in project and complex, global stakeholder management
                    • Proven ability to manage budgets
                    • International experience advantageous
                    • Up to 25% travel required, both domestic and international
                    • Basic knowledge of Quality Management Systems (ISO 9001:2015) and Environmental Management Systems (ISO 14001:2015), as applicable.
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                    Job Director, Public Relations & Branding

                    Posting ID: 567174834Posted: 2020-08-08