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              Sr. National Sales Support Specialist - Ad Sales

              SPECTRUM
              Dallas, TX 75221
              Full-time, Part-time
              Similar jobs pay $9.13 - $21.70
              Refer friends, get paid!

              Job Description

              Spectrum Reach is currently searching for a dynamic Sr. National Sales Support Specialist to support our media team in the Dallas, TX area.

              Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

              JOB SUMMARY

              The Sr. National Sales Support Specialist is a strategic partner to the National Sales Managers and the Director of National Sales. The Sr. National Sales Support Specialist, plays a key role in translating customer advertising objectives into data driven and effective ad schedules. This role is integral in helping the sales team to maximize multi-screen solutions, which has a direct impact on our ability to deliver and exceed on client's marketing and advertising expectations. This position requires strong communication skills and strong attention to detail, in a faced paced sales environment.

              MAJOR DUTIES AND RESPONSIBILITIES
              • Prepare packages and presentations for the Director of Sales and National Sales Manager for all Texas markets. Includes sports packages, meeting decks and special event packages.
              • Prepare customer care reports for top clients in the region each quarter for Director of Sales and National Sales Manager to present to agency and client.
              • Work on special projects for Director of Sales and National Sales Manager including Executive Summaries, Kantar reports, and other sales projects.
              • Responsible for account management for National Sales Manager and their respective markets which include building a client profile in CRM to inputting orders in Strata View 32, to working with internal Spectrum Reach departments to create schedules and book an order through the system.
              • Proactively reviews client schedules/performance and provides recommendations for enhancements including adding autofill/UD as necessary (post campaign management).
              • Manages linear and digital order processing through the affiliate site, including checking inventory availability and iterative development with AMPERSAND.
              • Lead the charge on any linear or digital campaign issues that arise, including investigating, resolving and communicating solution to the client.
              • Manages revisions through the affiliate site with proper communication to AMPERSAND.
              • Monitors campaigns for any needed changes (and related make goods) by liaising with the National Sales Manager, Operations and AMPERSAND.
              • Exercises judgment to manage make-goods and pre-emptions by providing options to AMPERSAND to ensure that all revenue is being added back in as quickly as possible.
              • Analyzes inventory reports to aid in the development of effective, executable proposals and works as a liaison between the Pricing and Planning Manager on high profile programming avails.
              • Works closely with Pricing and Inventory to ensure that all inventory is used effectively and priced appropriately.
              • Investigates billing or copy issues as Tier 1 support for AMPERSAND, including reviewing unconfirmed status reports.
              • Works with a moderate level of guidance and direction. Receives general instructions on routine work and details instructions on new assignments.
              REQUIRED QUALIFICATIONS
              • Intermediate level proficiency in appropriate software applications or technology.
              • Ability to multi-task and prioritize workload based on sales team's needs and internal deadlines.
              • Knowledge of cable television, digital products, and advanced advertising products is a plus.
              • Outstanding verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view-ability to craft and tell a compelling story.
              • Experience and strong knowledge of research databases, tools and applications, including (but not limited to) Nielsen, Strata, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore are helpful.
              • Familiarity with and experience in digital marketing; understanding of online campaign development, metrics, and optimization strategies.
              • Ability to distinguish between clients' needs, for example, 'branding' campaigns VS 'call to action' and the difference between those schedules.
              • Familiarity with writing rationales and/or agency POVs
              • Has a passion for marketing and advertising sales and will be closely aligned with other sales team members and cross functional groups.
              • Ability to line up psychographics of client's customer with various cable network programming.
              • Clear knowledge of media terms as well as media formulas & calculation; understanding of ratings estimates.
              • Team-oriented and able to work with different personalities.
              • Detail-oriented, analytical-minded and eager to learn.
              • Experience in computer software including MS Office is required; experience with software similar to our sales support packages is preferred.
              • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
              • Experience communicating and interacting with external clients.
              Education

              Bachelor's degree (B. A.) from four-year College or university preferred; or one to two years related experience and/or training; or equivalent combination of education and experience

              Related Work Experience

              Experience supporting a team of sales / advertising professionals preferred (3 + yrs)
              Previous experience in an Advertising Agency, Media, and/or Advertising Sales team preferred (3 + yrs)
              Posting ID: 590031383Posted: 2020-11-30