827 Retirement Jobs in fort lauderdale, fl

Digital Marketing / Direct Response Specialist (for Financial Industry)

Summary

Rapidly growing Field Marketing Organization (FMO) in Fort Lauderdale seeks a superior Digital Marketing/Direct Response Specialist who will be responsible for planning, executing, and implementing paid Ad Campaigns from start to finish. The ideal candidate should strive to create visually appealing Ad Campaigns that produce consistent results within allowable KPIs and within assigned budget(s).

**Candidates MUST have Financial Industry Experience and be local to the Fort Lauderdale area to be considered for this in-office (non-remote) position.**

Expectations & Responsibilities

• Planning, executing, and implementing paid ad campaigns from start to finish
• Ad copy creation, testing, and tweaking to increase direct responses
• Capitalize on marketing opportunities within the Facebook Ads ecosystem for maximum ROAS while keeping our CPA benchmarks in check
• Ad campaigns that produce consistent results within allowable KPIs, while managing an assigned budget
• Develop new and compelling advertising strategies to support our market-leading products and services
• Plan, execute and control the monthly marketing budget in a way that creates predictable growth for the business
• Analyze data trends across campaigns to identify what is and isn’t working
• Driving highly qualified leads that convert to our back-end programs
• Active (daily) awareness of campaign performance for assigned products

• Work closely with the Management Team to effectively plan and execute campaigns that are in alignment with team goals

• Collaborate closely with stakeholders including copywriters, sales, creative, customer service and operations to deploy integrated digital marketing campaigns that generate leads for clients

Qualifications and Skills

• BA/BS degree in Marketing, Communications, Advertising or related field and/or Equivalent working experience

• Experience with search engine optimization (SEO)

• Superior working knowledge of advertising platforms and PPC (i.e. Google AdWords, Facebook Ads, LinkedIn Ads)

• Strong time management and organizational skills

• Positive attitude and works well in a team environment

• A quick learner, who can multi-task by working on various projects at once

Certifications

• Google AdWords Verified
• Google Analytics Certified
• Social Media Metrics and Analytics
• FB Business Manager and Sprout Social proficient

Required Experience

• Finance Industry Experience and Knowledge!

Benefits: Health/Dental/Vision, Life Insurance, Short/Long term Disability, Paid time off, 401k

*The duties and responsibilities described in the above job description are not a comprehensive list.  Additional tasks may be assigned to the employee from time to time; or the scope of the position may change as necessitated by company demands and/or industry standards.

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