DIRECTOR OF BRAND GROWTH / MARKETING DIRECTOR
The Director of Brand Growth will be responsible for all marketing aspects of the Southridge Chick-fil-A location as well as oversee sales and catering. This person must drive sales by creatively forming marketing avenues as well as delegating to and working with the restaurant team. This is NOT a desk job and you will be actively working along side of the other team members in restaurant productions.
JOB ROLE REQUIREMENTS
Skilled communicator both written and verbal with the ability to delegate tasks accordingly.
Must be very detail oriented and organized.
Some knowledge of graphic design. Preferred knowledge of the Adobe Suite (InDesign, Photoshop, Illustrator and Premiere).
Ability to work some weekends and evenings for events and catering.
Working knowledge of SMART goals and SWAT analysis as well as other various forms of tracking key performance indicators.
Preferred bachelor's degree or higher in one of the following fields: Graphic Design, Communications, Marketing, Media, Public Relations, business.
Preferred previous experience in event planning and event production.
JOB ROLE DETAILS
Responsible for a team of 4 - 6 and their day-to-day tasks and productivity. (Includes marketing and catering team members.)
Check emails and manage donation and community partnerships daily.
Create a monthly, 90-day and yearly marketing plan that incorporates the corporate campaign into the localized campaign to fit the West Virginia market while staying true to the Chick-fil-A brand.
Plan and produce monthly events that create emotional connections with guests - experiences they will tell others about.
Responsible for the day-to-day catering by insuring 100% accuracy with every order and working closely with the Catering Director as well as the Director of Sales Growth.
Create new POP and insure all in restaurant signage is up-to-date and tidy.
Manage a marketing budget and pour remaining resources into radio, digital marketing and other avenues to build sales.
Work closely with restaurant leaders and team members to develop repute, understand the business, relay important information, and to drive sales through team member's suggestive selling.
Interact within the community by attending local events with the Chick-fil-A cow mascot, managing Pop-up events and seeing and meeting local needs.
Responsible for all aspects of growth, including but not limited to: check average, overall sales, breakfast sales, working closely with Director of Sales Growth in areas of outside sales, mobile orders, catering and third-party delivery services, social media growth, event attendance, and guest count.
Work along side the Director of Culture to assist with team member events and communication.
Job Type: Full-time
Our dining room is still closed, however, everyone is required to wear masks, gloves, and pass a health screening questionnaire with temperatures taken daily.
Associates Degree in Marketing
Willing to work occasional evenings and weekends for marketing events
Posting ID: 567646837Posted: 2020-08-27