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        Sr. Global Marketing Manager, Specimen Acquisition

        Becton Dickinson SA
        Franklin Lakes, NJ 07417
        Full-time, Part-time
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        Job Description

        BD (Becton, Dickinson and Company) Veterans Jobs

        Job Description Summary.

        Job Description

        Summary:

        As a member of the global marketing team for the Specimen Acquisition Business Line in the in the Integrated Diagnostic Solutions business unit, the Global Marketing Associate Director is responsible for the strategic direction, general management, and financial performance of the Blood Collection Set portfolio. This individual will be a leader on the Platform, working closely with the region marketers and functional leaders todevelop and execute commercial strategies to achieve and exceed business unit objectives. In addition,this individual will lead strategic initiatives to support the long-term growth of the business line, potentially including but not limited to new solution and value proposition development, market shaping, marketing campaigns, and evidence generation. The Global Marketing Associate Director reports to the Director Global Marketing, Specimen Acquisition.

        Responsibilities:

        Own the general management of blood collection set portfolio, responsible for global commercial strategy, financial performance, demand and supply planning, budget management, and product line issue resolution as needed.

        Develop and execute bold commercial strategies to achieve business unit objectives worldwide. This will include analyzing market and customer information, identifying new product innovations, optimizing product portfolio, launching new products and line extensions, leading marketing campaigns, managing product lifecycles, conducting competitive assessments, developing pricing strategies and guidelines, etc.

        Design and lead marketing campaigns to drive commercial growth by developing differentiated value propositions that address customers unmet needs through evidence generation and dissemination.

        Investigate new solution opportunities and make business cases that clearly quantify the commercial potential, including market potential, customer requirements, competitive assessment, pricing, and costs.

        Drive business line growth by leading commercial strategies outside product line responsibilities across business groups and units, linked directly to the long-term growth objectives for the business.

        Effectively partner and collaborate with regional marketing and cross-functional leaders, including R&D, Medical Affairs, and HEOR to ensure the development and execution of comprehensive marketing and product strategy.

        Develop and deliver annual global marketing and strategic plans, guiding regional marketing teams in the development of their plans.

        Develop and manage external relationships with vendors as needed to achieve business objectives, being the point of contact for any interactions, including status updates, scope of work management, tracking timelines, ensuring deadline, etc.

        Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

        Experience and Education:

        BS/BA in business or science. MBA is strongly desired.

        5-8+ years of relevant marketing and/or commercial experience in life sciences, biotechnology, or other healthcare field with a consistent track-record of high performance and results.

        Experience working cross-functionally and globally is preferred.

        Knowledge, Skills, and Abilities:

        Strategic thinker with demonstrated ability to formulate and implement bold marketing and product strategies, convert these into tactical marketing plans, and deliver results.

        Creative out-of-the-box mindset, is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. Demonstrated ability to redirect a commercial strategy or deliver a "turnaround" in business performance is strongly desired.

        Sound decision making capabilities and the ability to make decisions, even in the absence of consensus when necessary.

        Excellent interpersonal skills with the ability to develop strong relationships with internal and external stakeholders.

        Strong leadership presence with the ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.

        Excellent organization skills and the ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

        Excellent presentation and communication skills for a wide variety of audiences.

        Managerial courage to speak up when important information or questions must be raised and takes action when issues must be addressed.

        Flexibility to travel globally to regions and customer sites at least 25% of the time.

        Primary Work LocationUSA NJ - Franklin Lakes

        Additional Locations

        Work Shift

        Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

        Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

        All applicants should complete the on-line application process. BD is committed to working with and providing reasonable accommodations to individuals with disabilities. If you require assistance or an accommodation because of a disability to participate in the application process, please call 855-BD-HELPS (855-234-3577) or email asc.americas@bd.com

        Posting ID: 566864067Posted: 2020-08-09