The Digital Marketing Coordinator will work with Vice-President of Marketing and Digital Marketing Strategist to manage the voice of the credit union through effective website management, content creation and execution of digital marketing campaigns.
Responsibilities and Duties
Website Maintenance and Management 60%
Create, publish and curate Website, Blog and Intranet, including daily maintenance and management of content management system (CMS).
Ongoing creation of new content, and successful implementation of lead generation tools to support marketing campaigns and credit union goal.
Maintain media library on website; ensure content and imagery are current and optimized for best performance.
Maintain and update micro- and partner-sites.
Source and develop financial education (FiEd) and blog content.
Ensure that all content is ADA compliant; review findings of quarterly ADA Scan with developer and implement recommendations as needed.
Interface with website project manager; ensure that support tickets are managed and completed in a timely manner, updating Marketing VP accordingly.
Consistent coordination with Digital Marketing Strategist to ensure site, FiEd and blog content are best optimized to support campaign and credit union goals.
Email and Application Marketing (25%)
Additional responsibilities (as assigned) (15%)
Bachelors Degree in Marketing, Communication or Information Systems Management/Computer Science.
Qualifications and Skills
Minimum Starting Wage: $18.70 hour (negotiable based on experience)
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