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Channel Marketing Manager

B-Stock Solutions Inc.
Boston, MA 02111
Full-time, Part-time
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Job Description


B-Stock is the world's largest online marketplace for returned, excess, and other liquidation merchandise. Our customers range from SMB to the world's largest brands and retailers (including all ten of the top 10 U.S. retailers). Led by eBay veterans, B-Stock completes over 200,000 transactions per year, selling 135 million items annually, making us a clear leader in the space.

The amount of inventory that is returned or unsold each year is growing very rapidly; in 2020, the value of this merchandise was estimated at $500 billion. Much of it ends up being liquidated for pennies on the dollar; some of it is even destroyed or landfilled. We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. The B-Stock platform gives buyers a simple and direct way to buy valuable products, and offers sellers a trusted replacement for traditional liquidation and a critical boost in operational efficiency.

Backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock runs lean, fast, and shows no signs of slowing down. Our core values have shaped the company we are today and will certainly drive our success for many years to come

For more information, visit


We are a mission-driven team committed to reimagining and disrupting the liquidation category. We are a group of builders - building the foundations of an awesome marketing team and marketing technology to deliver amazing results for our buyers and sellers. We value innovation through grit and discipline to disrupt the liquidation industry. We are a team with a strong commitment to customer-driven innovation, data-based decision making and a commitment to learning through experimentation.


B-Stock is seeking a Channel Marketing Manager, to work closely with the B-Stock account managers, sellers and buyer teams. Working closely with B-Stock's account managers, the Channel Marketing Manager will marry customer insights with innovative marketing tactics to drive compelling buyer campaigns, with performance tracking, to drive buyer demand across B-Stock's private marketplaces. The Channel Marketing Manager will assist in the development of marketing tools to support account management efforts based on customer insights and data-backed hypotheses while monitoring marketplace performance and KPI's.

Chartered with building and managing the systems, processes, and tools that will assist our account management team in achieving great results even as we scale through hyper-growth, this role requires the willingness and ability to actively manage multiple, simultaneous projects; the skills to collaborate effectively with a variety of stakeholders across B-Stock's organization; and the ability to cultivate strong, strategic relationships with external stakeholders.


  • Partner with a team of account managers that lead B-Stock's relationship with the nation's largest retail, mobile, manufacturers and consumer goods companies to develop buyer demand through the deployment of marketing campaigns and launch campaigns.
  • Monitor, report, and analyze on campaign performance, including marketing vehicle engagement metrics and buyer activation metrics, i.e. the conversion of buyer registrations to active and engaged bidders and buyers.
  • Measure all key conversions from registrations, bidding, and winning bids, to maximize ROI from buyer demand across various channels
  • Develop and execute category marketing plans in partnership with account managers to create awareness and engagement with new and existing buyers.
  • Utilize segmented email, direct mail, digital, in product discovery and event tactics, including new creative ideas based on customer insights
  • Work with account management to identify new growth opportunities and develop the GTM plan to realize the opportunity based on customer insights i.e. testing commercial innovation marketing to buyers across the full spectrum of GTM channels.
  • Identify best practices among account management and develop systems to share across teams to improve performance through knowledge-sharing platforms, training, and communication
  • Partner with the account management and sales leadership to monitor and measure performance to collaboratively find areas of opportunity
  • Share seller feedback with the marketing team to ensure the best marketing tools are available to account management to improve conversion
  • Provide input on marketing messaging hierarchy to ensure consistency of messaging from end to end while effectively communicating the customer benefit to prospective buyers ie. Ensuring marketing collateral is up to date, accessible and effective
  • Ensure that all stakeholders are kept fully informed of project status, issues, and progress while being the single point of contact for account management to marketing i.e. measuring seller performance to identify areas of opportunities
  • Execute ongoing and one-time projects to the benefit of clients and internal stakeholders


  • 3-5 years of business experience leading complex marketing strategy development and cross- functional execution
  • Must possess experience in successfully developing and driving a program from concept to execution and evaluation against qualitative and quantitative objectives
  • Ability and experience in building, executing, and supporting channel marketing programs and campaigns that will drive more buyers and more GMV to B-Stock's private marketplaces
  • Influences effectively across cross-functional teams and works collaboratively to deliver results
  • Analytical, defines what goals look like, and rallies teams around these key metrics
  • Natural comfortability in presenting to both internal and external audiences
  • The ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest impact near-term levers
  • Self-motivated, innovative mindset, an entrepreneurial in spirit that can lead others in the best path to grow faster
  • Periodic travel to customer locations and to B-Stock's offices in Belmont, CA.


Make Each Dollar Count

Whether it's the recovery amount or a buyer's budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.

Take Our Work Seriously, Not Ourselves

Everything at B-Stock continues to grow - everything but our egos, that is. We're not afraid to let loose and laugh (often at ourselves).

Do The Hard Things Today That Will Pay Off Tomorrow

We're willing to sacrifice and endure, fail and adapt to reach our long-term goals.

Use Trust As The Best Measure Of Success

The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won't succeed.

Find Strength In Numbers

Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and seller.


  • Competitive compensation packages including bonus and options
  • Medical, dental, and vision benefits
  • Paid Time Off & matching 401(k)
  • Support for continuing education
  • Team offsites, social events and extracurricular activities are a staple
  • Snacks, drinks, and the occasional box of donuts

No applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on "protected categories," B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.

US Work Authorization required.


Posting ID: 607382018Posted: 2021-02-18