Senior Marketing Specialist - Horsham, PA - Full-time / Part-time

Position
Description:

We are seeking an experienced marketing professional to join our Horsham,
PA office as a Senior Marketing Communications Specialist for the AARP
Medicare Supplement product sold through the Agent Distribution
Channel.  This highly visible position offers excellent growth
potential within a Fortune 100 healthcare organization. The hired individual
will have the opportunity to work on both business-to-business and
business-to-consumer marketing activities.  The position entails supporting
the distribution of enrollment materials for licensed sales agents located in
all U.S. states and territories, developing support and lead generating
marketing materials and creating helpful guides to aid agents in selling our
product.

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

Insurance Solutions provides AARP Medicare Supplement and AARP Hospital Indemnity Insurance Plans to AARP members. The company is part of UnitedHealthcare Medicare and Retirement, a segment of the UnitedHealth Groupbusinesses dedicated to improving the health and well-being of Americans ages 50 and older.

Primary
Responsibilities:

• Support development of new business
  opportunities to existing Agents and attracting new Agents/Agencies to
  sell the AARP Medicare Supplement product.
• Manage the creative development and production of state-specific
  enrollment kits, including production and compliance oversight
• Evaluate and participate in initiatives
  and projects in support of the Agent channel and new business activities.
• Develop sales and
  marketing collateral/tools to educate and promote the product to the
  Agents/Agencies to drive increased sales activity.
• Measure effectiveness of marketing
  campaigns and adjust strategies based on those results.
• Coordinate with the marketing team for
  the Medicare prescription drug plan to develop cross-selling promotional
  materials.  
• Interface with advertising agency(ies) to
  deliver creative assignments.
• Consult with sales managers and
  competitive intelligence team to understand key markets and industry
  trends
• Key Skills:   
• Ability to:
• Work independently as needed with
  nominal manager guidance and 
  direction
• Work collaboratively in a team
  environment
• Support sales team for agent business
  activities
• Assess and interpret customer needs and
  requirements
• Identify solutions to requests
  and problems
• Manage and track budget information
• Handle multiple priorities at one time
• Provide evaluation and analyses of
  projects
• Ability to work cross functionally with
  different business units

• Bachelor's Degree in Marketing, Business Communications, or related field
• 5+ years previous experience developing digital and print marketing collateral
• 2+ years previous experience managing multiple marketing projects simultaneously
• Intermediate (or higher) level of proficiency with MS Word, Excel, Outlook, and PowerPoint
• Ability and willingness to travel up to 10% domestically

Preferred Qualifications:

• Previous experience with Adobe Writer
• Previous experience in the healthcare or insurance industries
• Previous experience with print production process
  

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.