Vice President, Marketing & Community Relations, Individual Products – Horsham, PA - Full-time / Part-time

Vice President, Marketing & Community Relations, Individual Products – Horsham, PA

If you want to achieve more in your mission of health care, you have to be really smart about the business of health care. Challenge yourself, your peers and our industry by shaping what health care looks like and doing your life's best work. (sm)

The Marketing & Community Relations Vice President is a combined Employer & Individual and Community & State role, reporting to the Chief Executive Officer for E&I and C&S in Pennsylvania.  (Preference is for the position to be based in Philadelphia.)

Primary Responsibilities:

• Strategically plans and executes network and marketing strategies, outreach and education activities for all Individual-based products, across both segments:
  
  
  
  • Individual Exchange
  
  
  • Medicaid
  
  
  • Healthy PA (private coverage option)
  
  
  • CHIP
  
  
  • Dual special needs products


• Creates and executes distribution strategies, including brokerage strategies across all products, internal sales teams and external sales teams.  Coordinates across E&I and C&S to leverage existing internal sales teams (UHOne, C&S Inside Sales, C&S Harc)


• Develops short and long-term strategic directives for the company, plans campaigns and programs to meet such goals; periodically reviews department performance in relation to established goals, implementing changes to effect improvement or react to a change in the organization or industry, and presents all activity to executives.


• Develops and recommends department operating budgets; prepares departmental statistics.


• Ensure compliance with state and municipal laws, rules and guidelines for marketing and outreach.


• Organizes and directs training and orientation for all personnel in the department.


• Directs outreach planning, which includes an analysis of competitive products and outreach techniques, consumer research, marketing legislation, outreach budget and goals


• Maintains state network access and composition requirements, competition assessment and monitoring, reimbursement methodology and price points


• Manage health plan relationships with key providers and other health plans

Required Qualifications:

• BA/BS Degree


• Undergraduate degree or equivalent experience


• 5+ years in sales leadership

Preferred Qualifications:

• Demonstrated successful leadership experience


• Demonstrated career progression to the management level in designing, developing and managing sales, marketing, community relations functions specifically in the managed care industry


• Knowledge of local Pennsylvania market and market needs


• Knowledge of healthcare insurance

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.SM

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. 

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.