Regional Marketing\Merchandising Manager

Job Location: 200 SW 1st Ave, Fort Lauderdale, FL, 33301

Reporting to the Director of Merchandising, the Manager drives field level offer development and marketing support activities in assigned region. The individual performs these duties in direct coordination with the Regional Marketing Director (RMD). The RMM serves as the regional subject matter expert (SME) for optimizing and executing promotional offers. And works directly with store General Managers (GMs) to plan and coordinate monthly offers as well as maximize effectiveness. The RMM supports the RMD in media planning, budget development, communications and campaign administration activities. The RMM also assist the RMD in managing agency and third party service provider initiatives. The person also collects, analyzes and publishes market intelligence insights to key stakeholder groups. The manager is ultimately accountable for ensuring related quality; brand and legal compliance standards are achieved.

The Regional Marketing/Merchandising Manager assists the development and documentation of regional market plans as well as assures alignment with the national marketing calendar. The RMM drives forecasting, cross channel coordination and post event analysis. RMM provides strategic advice to the RMD and is the primary department contact for Regional Management and General Managers for merchandising related topics or initiatives. The Manager is principally responsible for developing local merchandising offer content and cross media activation. In addition, the RMM functions as a field level advocate for corporate marketing and branding initiatives.

Job Responsibilities:

• Manage offer campaign planning, design, production and activation activities at the field level.
• Manage and facilitate monthly cross functional planning meetings while ensuring deliverable timelines are met.
• Upload offer content to internal systems while ensuring adherence to quality and scheduling standards.
• Drive implementation of OEM, legal and AutoNation guidelines as well as ensure overall compliance.
• Drive field level activation of national campaigns, events and brand development initiatives.
• Develop/maintain a field level market intelligence collection and competitive pricing tracking processes.
• Develop/maintain documented local Merchandising/Media Inserts Calendar. Ensure alignment w/national plan.
• Engage corporate team, agencies and partners to build and maintain an inventory of product/service offers.
• Facilitate development of integrated local and national campaigns while driving cross channel adoption.
• Facilitate development and administer style guides, template, processes, content development and tools.
• Facilitate monthly campaign communications to General Mangers, Market Presidents and Regional managers.
• Facilitate campaign analysis and refinement activities to optimize overall merchandising effectiveness and results.
• Facilitate development, production and activation efforts for Ad Special, Coupon and Ad Unit marketing vehicles.
• Support third party service provider relationships and ensure SLAs and allocated budget are being optimized.
• Assist the acquisition, negotiation and ongoing engagement with strategic promotional partners.
• Administer assigned budget items and assure expenses are being managed effectively.
• Demonstrate and advocate company vision, mission, and values. Adhere to company policies and procedures.
• Provide direct support to RMD and market leadership team for field marketing related activities.
• Light travel (up to several days per year).
• Other duties as assigned

Qualifications:

• Bachelor’s degree required; MBA is preferred.
• Marketing management experience (5 years +) required. Prior agency account services experience preferred.
• Demonstrated campaign, copy, marketing communications and brand development skills.
• Demonstrated project management and marketing process administration competencies.
• Demonstrated marketing forecasting, analysis and budget administration experience.
• Demonstrated ability to work and influence decisions in a highly collaborative, fast paced environment.
• Experience utilizing and administering job management systems is preferred.
• Expert level Microsoft Word, Excel and PowerPoint skills.
• Ability to handle multiple projects, delegate work and provide leadership across functions.
• Must meet company’s requirements for employment