Manager, Market Research & Analysis - Full-time / Part-time

PrideStaff is looking to fill a position for a Manager of Market Research & Analysis. Our client is looking for a strong candidate who is looking to work for a stable company with a great work environment. who offers great benefits, vacation and opportunity for growth.

JOB DESCRIPTION:

Responsible for the collection and management of data for the domestic and global markets; used in competitive analysis, product development, customer evaluations, market development, and strategic planning for the Corporate Marketing Department.ESSENTIAL DUTIES:

* Obtain customer and market data required for use in the product development process.
* Travel globally with company Sales resources, Product Line Managers (PLM), or independently to visit customers in order to identify market trends and develop a database for use in product planning, sales forecasting, and market penetration.
* Develop and maintain a world wide database designed to assist the PLMs in strategy development:
* Customer Needs/Potentials
* Competitors
* Markets
* Products
* Work in conjunction with the PLMs to:
* identify product and market strategies.
* calculate accurate market potential.
* create potential customer lists (identifying prioritized target lists).
* identify product specifications.
* conduct a thorough analysis of the market/product specific competitors to support in depth (SWOT) analysis in the areas of:
* financial capability.
* commercial requirements.
* warranty repair process/terms.
* commission levels.
* strategic focus.
* technical capability.
* perform competitive product analysis (SWOT) to support product specifications and market acceptance (competitive product comparisons).
* identify accurate competitive price levels.
* identify key product features and functions that lock out competitors.
* External measurement of product performance and forecast; market share and customer satisfaction.
* Perform other job related duties as determined and assigned by the VP of Marketing.
* Assists Corporate Communications:
* with the development of effective promotional materials/programs.
* customer feedback surveys (post sales or service, RM, etc).
* on-line promotions (training videos, email blasts, and
blogs).

REQUIREMENTS:

* Bachelors degree in Marketing or Business Administration.
* Minimum of five years experience in Marketing, Sales, or Product Management.
* Excellent oral and written communication skills.
* Willingness to travel 40% to 50% with some international travel as needed to support the overall Marketing plan.

If you have any questions, please feel free to contact us at 618.937.8626.