Marketing Specialist

Qualifications

• 3+ years of comprehensive marketing experience.
• Creative, Innovative, Thinks outside the box
• Microsoft Office Suite to include Access
• MUST be able to multitask

Job Description

Works with executive team to create and prioritize marketing initiatives designed to expand client image and market presence, generate incremental business opportunities and contribute to improving the customer experience. Uses technology skills to oversee and help continually improve website, develop marketing collateral, email campaigns, social networking interactions, and all other marketing related activities. Must be a strategist and tactician.

• Manages the development and implementation of a comprehensive marketing and business development strategy and budget to support sales efforts and business objectives. Tracks quarterly marketing expenses to allocated budget.
• Manages all marketing communications, including some sales and presentation materials, content development, collateral, customer case studies, newsletters and sales tools.
• Supports forward jump marketing with corporate web site, SEO, lead gen activities, target marketing, and social networking.
• Helps with Customer Events, training, web seminars, trade shows, and other industry engagements.
• Maintains and manages customer and prospect database to utilize for marketing communications efforts.
• Uses CRM as tool for marketing activities.
• Works with manufacturers and other vendors as necessary to leverage materials available and create most comprehensive marketing strategy possible.
• Be familiar with current marketing trends and best ways to attract new business. Candidate should be familiar with Google analytics, Hubspot and other tools.
• Be able to measure own results and success and create future game plans based off initial success and failures.
• Collaborate with all department managers and Executive board to get to know business and understand the ways they would like to see their business grow.

About Aerotek:

Aerotek, headquartered in Hanover, Md., is a leading provider of technical, professional and industrial staffing services. Established in 1983, Aerotek is an operating company of Allegis Group, the largest provider of staffing services in the U.S. Aerotek operates a network of more than 200 non-franchised offices throughout the U.S., Canada and Europe. For more information, visit .