Digital Content Strategist

Manpower is currently hiring a Digital Content Strategist for one of our clients in Chicago, IL!

MAIN RESPONSIBILITIES:

• Direct the message hierarchy, content types, tone, voice and creative interpretation of content so it is on brand and aligned with marketing objectives
• Identify, manage and structure engaging and contextually-appropriate content
• Collaborate with the UX team on content organization, navigation, site maps and information design
• Regularly audit and inventory online content to identify gaps in quality, compliance, standards and branding
• Develop content matrices and calendars to track and manage content updates
• Lead efforts to identify new content/communication opportunities, repurpose existing content, and surface other creative ways to create more meaningful user experiences and efficient processes
• Present clear, concise content strategies that help stakeholders make informed decisions about content
• Work with copywriters and editors to ensure that copy meets strategic objectives, business requirements, and digital principles
• Lead efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments
• Assist with creation and maintenance of digital content guidelines, standards, tools, and processes

JOB REQUIREMENTS:

• At least 3 years of Digital Strategy experience
• Bachelor's degree in English, Journalism, Communication, Marketing or similar field
• Experience creating multi-channel content strategies, content matrices, and content inventories
• Ability to be flexible in a very fluid and dynamic environment - including dealing with changing processes and priorities
• Must be extremely well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work
• Familiarity with Search Engine Marketing and Optimization strategies
• Familiar with content management systems
• Self-starter who takes initiative and ownership
• Excellent verbal, written, and presentation skills
• Excellent information architecture skills
• Conversant and comfortable with principles of digital design, writing and editing
• Proficient with Microsoft Office

ADDITIONAL DETAILS:

• Location: Chicago, IL 60661
• Length of Assignment: 1 Year

If you meet or exceed the requirements of this role and would like further information, please contact Sandhya Saeman at Sandhya.Saeman@manpowergroup.com

Also, please create a profile on www.manpowerjobs.com prior to contacting the recruiter above regarding this job posting.


Manpower is an Equal Employment Opportunity Employer