Brand Manager, International Marketing

As we build a Marketing Organization of the highest caliber, the potential for significant career growth at DISH is real. We are looking to once again transform the industry by bringing big ideas to life that emotionally connect with consumers. Led by James Moorhead, named 2010’s Grand Marketer of the Year by AdWeek, we are a Fortune 200 company with over $400 million in reported marketing spend and are striving to triple our revenue over the next three years and become a powerhouse, Fortune 50 brand. We will do so by continually delivering the industries best TV experience via The Hopper, launching new businesses and building a world-class marketing organization. We work with some of most prestigious partners in the industry, whether it’s Horizon Media NYC, whose founder Bill Koenigsberg was named Executive of the Year by Ad Age in 2012, BFG9000, our creative agency named by Ad Age as a top 10 Agency to Watch in 2012, we are committed to developing a team that will continue to be a disruptive force in the marketplace. 

The future is now at DISH – with the recent FCC approval of the DISH Wireless Spectrum, you can be part of the team that changes entertainment forever as DISH enters the wireless business and becomes the only provider that can offer wireless voice, video and data.  We invite you to learn more about who we are at dish.com.   Join DISH’s energized and agile marketing organization. Read the job description below, and learn what we’re looking for. We look forward to meeting you.

This is a high-level, high-energy role that requires a skill-set beyond being fluent in Arabic. This is a role for a well-rounded and self-motivated business person who has a bias for action and can hit the ground running and drive results immediately. This role is extremely challenging given the dynamic market landscape and new marketing challenges. The P&L ownership will allow the right candidate the opportunity to demonstrate their full business capabilities and make a big impact in a short time as they grow an important market segment for DISH.  A successful Brand Manager of Arabic candidate will have the following:

• Must be fluent in Arabic (including reading and writing) and have a clear understanding of the Arab-American community; additionally, strong verbal and written English communications skills are required
• Bachelor’s degree from a top tiered four-year college or university and 5 - 7 years related work experience; or equivalent combination of education and experience; MBA highly desirable
• Ability to lead teams and influence and collaborate across various functional groups including operations, sales, distribution, marketing, finance, programming and legal.  Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking. Full business acumen including working knowledge of finance, sales, marketing, and operations
• Must be results oriented and have an understanding of metrics and data and must have prior experience developing and managing a team.  Experience working with agencies is preferred; Prior product or brand management experience is preferred
• Embrace consumer shopping and buying behaviors across multiple platforms to manage the entire marketing funnel to drive consumer preference of DISH International as their entertainment provider of choice
• Thrive in a fast-paced and ever changing environment with a high capacity to multi-task and handle tight deadlines on a daily basis

Note:   The description below specifically calls out the Arabic market, but this role can be structured for multiple languages, including Hindi, Arabic, Mandarin, Cantonese, Japanese, Polish, Urdu, Portuguese (Brazilian).  Additionally, this role can also be structured as either a Brand Manager or Senior Brand Manager role depending on the experience of the candidate. 

The DISH International team is accountable for the strategy, growth, and P&L across all of its language platforms.  For more than 15 years, DISH has been the pioneer in International Content for U.S. ethnic markets including: Hindi, Arabic, Punjabi, Urdu, Brazilian, Polish, Mandarin, Cantonese, and many others.

We have a robust content delivery model and significant exclusive content.  This enables DISH to lead content trends and subscriber preferences to delight consumers with ongoing technological advancements across various platforms for content viewing.  This is an exciting time to be part of the DISH International business as there is renewed focus on continuing to grow and expand the business.

The Brand Manager has full P&L responsibility for the satellite US Arabic language market, and the focus of the role will be to develop and execute the strategy and plan to grow new subscribers and retain existing subscribers.  The Brand Manager will be measured on customer acquisition numbers, subscriber count, revenue, margin, brand metrics, as well as building, developing, growing, and leading a team. 

Primary responsibilities fall into the following categories:

• Drive strategy, programming packaging and pricing recommendations for the Arabic market; manage margins and grow revenue to meet business targets
• Grow the subscriber base by aggressively driving new activations as well as retain existing Arabic customer base by focusing on customer satisfaction and user experience of our product
• Manage marketing and programmer/partner relationships
• Develop and lead strategic initiatives, including promotional strategy, external business partnerships, and technology initiatives to drive business growth
• Build and develop a team of Assistant Brand Managers, and provide leadership across multi-functional team
• Leverage consumer insights to deliver breakthrough, integrated marketing plans that build the business and the DISH brand