Senior Manager Direct Mail - Full-time

As we build a Marketing Organization of the highest caliber, the potential for significant career growth at DISH is real. We are looking to once again transform the industry by bringing big ideas to life that emotionally connect with consumers. Led by James Moorhead, named 2010’s Grand Marketer of the Year by AdWeek, we are a Fortune 200 company with over $400 million in reported marketing spend and are striving to triple our revenue over the next three years and become a powerhouse, Fortune 50 brand. We will do so by continually delivering the industries best TV experience via The Hopper, launching new businesses and building a world-class marketing organization. We work with some of most prestigious partners in the industry, whether it’s Horizon Media NYC, whose founder Bill Koenigsberg was named Executive of the Year by Ad Age in 2012; or  BFG9000, our creative agency named by Ad Age as a top 10 Agency to Watch in 2012, we are committed to developing a team that will continue to be a disruptive force in the marketplace. 

The future is now at DISH – with the recent FCC approval of the DISH Wireless Spectrum, you can be part of the team that changes entertainment forever as DISH enters the wireless business and becomes the only provider that can offer wireless voice, video and data.  We invite you to learn more about who we are at dish.com.   Join DISH’s energized and agile marketing organization. Read the job description below, and learn what we’re looking for. We look forward to meeting you.

A successful Senior Manager will have the following:

• Proven leadership skills, a strategic mindset, a passion for innovation and agile responsiveness
• A minimum of seven years agency/client experience
• Superior knowledge of Direct Mail & Direct Response tactics
• Sound analytical skills, both qualitative & quantitative; detail orientation, strong organizational skills
• Understanding of creative development and the importance of creativity in marketing communications

• Bachelor's degree from four-year college or university; or two years related experience and/or training; and seven plus years of experience; or equivalent combination of education and experience.

Whether it’s EPSN, MSNBC, or HBO we have a primary goal in mind: deliver the most compelling TV watching experience by getting our product into the households of more and more consumers. To do this, we need to effectively reach consumers with targeted Direct Mail strategies that maximize new customer acquisition within efficiency thresholds. 

The Senior Manager leads several key Direct Mail strategies, owning all aspects of planning and strategy and will report to the General Manager of Direct Marketing.  The appetite for fresh thinking in this area is tremendous and represents significant career potential. The Sr Manager will have the opportunity to redefine the Direct Mail strategies, including creative approach, targeting methodology, and contact strategy, as well as managing and developing a team.  The Sr Manager will ensure efforts have the urgency and focus to deliver on our acquisition goals, and will bring a data-driven approach to driving Direct Mail performance.

TheSr Manager will be responsible for the following important activities:

• Manage investments to maximize new customer acquisition and deliver on growth goals
• Guide Test & Learn agenda to drive continuous improvement in performance
• Leverage consumer insights to evolve the creative execution and targeting strategies as required
• Cultivate strong cross functional working relationships to ensure Direct Mail efforts are aligned with and help to build the brand
• Work with Online Marketing team to appropriately leverage drive to web in offline efforts
• Manage a team of junior to mid-level staff