Campaign Management Team Lead - Full-time / Part-time

As America's Un-carrier, T-Mobile US, Inc. (NYSE: 'TMUS') is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 43 million wireless subscribers and provides products and services through 70,000 points of distribution.

This position is responsible for acting as a business owner for all customer message migration. Under minimal supervision, this person will be responsible and accountable for the coordinated management of multiple, large-scale, related projects directed toward strategic centralization of the messages to one business unit. These programs contain complex activities that may span functions and organizations (business, technology and customer service). Defines schedule and performance, while working to ensure the ultimate success and acceptance of the overall assigned program. Maintains continuous alignment of program scope with strategic business objectives and recommend modifications to enhance effectiveness. Oversees and guides the individual projects as well as to convey the important relationship of each project to the bigger picture, including the larger program and organizational performance objectives. This position will include driving requirements gathering and elicitation, development of UA test plans and operational handoff at project launch. Additionally, provide Campaign Management and Marketing support in the development of new projects and initiatives, including the development of business cases and high level business requirements and provide project support through the entire project lifecycle. Work closely with teams in Campaign Management (e.g. Campaign Managers, Campaign Builders, and Reporting), Technology, Customer teams to collaborate on requirements, testing, training and operational impacts. Looking for an individual who is capable of driving and facilitating large, cross channel discussions and can work in a fast paced and often autonomous environment.

• Responsible for ensuring that the overall campaign/rpogram structures and processes enable the project teams to successfully complete their work and that the project deliverables can be integrated into the program's end product, service, results and/or benefits.
• Manages campaign program adoption planning as part the implementation phase and manages transition of work and responsibilities to appropriate teams as part of campaign/program close-out phase.
• Develops messaging roadmap , project plans (include requirements , testing, operational)
• Develops and communicates expectations with success measures for teams and partners.
• Responsible for other duties and projects as assigned

• Serve as the operational CRM/Campaign Management business owner on projects representing key areas of impact, such as campaign marketing offers and customer messages, campaign offer reporting, etc.
• Customer retention marketing (CRM) campaigns execution via SMS, email, direct mail, outbound calling and on-device channels.
• Improve campaign success through data driven analytics and delivering solid customer insights
• Drive integration and cross-group collaboration among execution, strategy and data teams.
• Manage end to end campaign execution
• Manage agencies and vendors to achieve tight project management goals
• Optimize on-going programs to provide best ROI
• Develop messaging roadmap, partner with Marketing, Customer Care and technology teams to execute on the roadmap
• Depending on size of project or program, manage multiple projects in parallel i.e. 2-4 small-mid size projects or 1-3 large projects/programs.
• Ability to do enterprise analysis and identify dependencies, risks, gaps, etc. from other areas of the business that may impact campaign management operations.
• Assist IT and Business stakeholders on projects throughout the entire project lifecycle by having an understanding of systems landscape and associated data used for segmentation, eligibility and reporting.
• Analyze, implement and document detailed business requirements and work with the project analyst and/or key stakeholders and business owners to submit requirements for the campaign management and marketing teams.
• Validate and approve design documentation and conduct traceability and mapping back to the business requirements.
• Coordinate with various business and technical teams
• Develop and provide testing support for operational testing during deployment activities and shorty after deployment before operational handoff. Coordinate with the QA testing teams and other UA testing teams (outside of operational CRM) for the creation and validation of UA test cases.
• Provide support for training team for operational handoff regarding changes to the current workflow.
• Provide updates to management regarding project schedules, risks, scope changes, etc.

Minimum Requirements

• 3-5 Experience with campaign build, execution, data and reporting of Marketing campaigns and/or service related notifications to the customer.
• 3-5 years Project Management experience on small to mid-size projects, at a minimum.
• Experience with CRM / campaign management systems or equivalent.
• Experience with building business cases with a focus on Marketing, Campaign Management and CRM.
• Experience with SLDC and agile methodologies.
• Understanding of Direct Marketing objectives and needs across multiple CRM channels.
• Data Management skills with understanding of Customer/Product/Offer relationships in CRM systems.
• Knowledge of customer segmentation and eligibility rules including data relationships and definition.
• Microsoft Office suite of products (Excel, Access, SharePoint).
• Disciplined, analytical but creative thinker and problem solver.
• Strong attention to detail, strong ability to complete work under pressure on tight deadlines, logical thinking, curious, self-motivated.

Desired Qualifications

• 5+ years experience with managing and improving the execution of customer retention, cross-sell, and up-sell functions in CRM in comparable industries
• Experience with SAP CRM, SAP ADT tools, SAS Customer Intelligence Suite, SAS Marketing Automation (SAS-MA), Epiphany, RTOM a plus
• Project Management experience on large and complex projects a plus for Marketing and Campaign related areas.
• Working in telecommunications or other technology sectors is a plus and preferred.
• Experience working with and presenting to Sr. Leadership levels.

EducationMinimum Required

• Bachelor's degree or equivalent experience required.

Preferred Certifications

• PMI - Project Management Certifiction
• Business Analysis Certification