Senior Marketing Development Analyst - Minnetonka, MN

This isn't packaged goods. It's a bigger challenge than
that. Here you're making a difference in people's lives, starting with
your own. Join us and start doing your life's best work.(sm)

This position will support
marketing and communications related activities while playing a critical role
in defining and shaping the brand image and growth strategies for the Garage
and its portfolio of business concepts.  This position offers the
opportunity to join an emerging department and work on new technology and digital
health applications that dramatically improve the security, simplicity, speed,
efficiency or experience of health care.

 

Primary Responsibilities:

• Participates in the
  development of marketing and communications strategy to support customer
  acquisition and engagement associated with emerging businesses
• Responsible for data analysis and experiment design to test and refine
  marketing and communication strategies specific to each business concept at
  each stage of development.
• Continuously measure and report on marketing and communications
  performance to key stakeholders.
• Influence senior leadership to adopt new ideas, products, and/or
  approaches.
• Develop and manage marketing and communications materials and campaign
  components to support customer acquisition strategies associated with emerging
  businesses
• Participates in segmentation and channel targeting strategy development
• Plan and manage events (e.g. workshops, demo-days, hack-a-, project
  graduations, investor forums, etc.) to create awareness of the Garage portfolio
  of projects with the appropriate investors, stakeholders, partners and
  resources.
• Develop strategies that leverage a variety of mediums (e.g. Social Media,
  Blog Post, Adwords, Journal Publications, Email Marketing, trade shows, etc.)
• Collaboration with Leadership, Coaches, and EIRs in development and
  execution of marketing growth strategies.
• Monitors the startup incubator competitive landscape and presents key
  trends and opportunities in the marketplace.
• Creates communications materials that provide a consistent voice, image
  and brand for the incubator

Required Qualifications:

• Bachelor's Degree in Design,
  Entrepreneurial Management, or Marketing, preferred OR HS diploma/GED with 5+ years of marketing experience
• 3+ years leading cross functional projects is required
• Basic knowledge of Adobe Illustrator, InDesign and Photoshop is required 
• 3+ years of experience defining and
  executing marketing strategy is required
• Knowledge and understanding of Growth Hacking and test-driven marketing
  required
• Thorough knowledge of major social media and tools and ability to use
  them to establish thought-leadership, communities and dialogue required
• Understanding of user experience best practices is necessary
• Understanding of how to leverage usability testing and field interviews
  to gain insights
• Understanding of Mobile user experience
• 5+ years experience in Microsoft Office Suites: Word, Excel, Outlook and PowerPoint (creating and editing)

Preferred Qualifications:

• Apple products; MacBook experience 

Success Factors:

• Highly motivated, focused,
  collaborative and enthusiastic.
• Highly motivated, collaborative and enthusiastic
• Confident in your talent
• Vision and drive to create
  something important
• Desire to continuously learn and willingness to engage in new concepts
  and technologies
• Ability to succeed in an
  entrepreneurial environment and employ entrepreneurial techniques in support of
  developing sales, marketing and communication strategies.
• Ability to be flexible and work with ambiguity 

Value Adds: 

• Experience working with startup(s) in emerging growth industry sectors
  (e.g., healthcare, IT, life sciences, green tech).
• Robust professional and personal network 

Technology Careers with Optum. Information and technology have amazing power to transform the health care industry and improve people's lives. This is where it's happening. This is where you'll help solve the problems that have never been solved. We're freeing information so it can be used safely and securely wherever it's needed. We're creating the very best ideas that can most easily be put into action to help our clients improve the quality of care and lower costs for millions. This is where the best and the brightest work together to make positive change a reality. This is the place to do your life's best work.SM

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.