Marketing & Member Engagement Director - Overland Park, KS

This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm)

The Marketing and Member Engagement Director owns the end-to-end member experience, and the associated planning and logistics, in support of a large Medicaid health plan.

Primary Responsibilities:

• Develops functional, market level, and state-wide strategies and implementation plans


• Accountable for driving membership growth and healthcare education/empowerment initiatives in support of members


• Facilitates and manages, as part of a high energy leadership team, innovative and often leading edge health care programs and initiatives


• Identifies and develops solutions for technical, operational and organizational challenges and opportunities


• Health Plan Accountabilities
  
  
  
  • Membership growth strategy development and execution
  
  
  • Member engagement strategy development and implementation
  
  
  • Matrixed leadership in support of Health Plan's Member Services, Enrollment and Member Advocate Departments
  
  
  • Member operations oversight and leadership, focused on member outcomes
  
  
  • Community outreach
  
  
  • Marketing and member materials development and refinement
  
  
  • Enrollment Processes for Health Plan
  
  
  • Manages community relations specialist team (located throughout the state)

Required Qualifications:

• Bachelor's Degree or equivalent experience


• 8+ years Consumer Strategy experience


• 5+ years people management experience


• Experience in a deadline driven environment


• Proficiency in Microsoft office suite including Word, Excel, Outlook and PowerPoint


• Experience creating and delivering presentations


• Demonstrating organization skills


• Experience managing and prioritizing several deliverables


• Experience in meeting or exceeding sales promotion/marketing targets


• Proven experience influencing and collaborating with others


• Proven success in working with matrixed partners


• Project management experience


• Ability to be flexible and work with ambiguity


• Strong strategic leadership


• Strong relationship building skills


• Less than 25%, mostly local (Kansas) travel.  National travel 1 - 2 times per year

Preferred Qualifications:

• Bachelor's Degree


• Prior managed care leadership experience


• Understanding of Medicaid eligible population within Kansas

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.SM

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: community outreach, member engagement consumer engagement, Overland Park, KS, Kansas