Senior Analytics Manager Digital Adoption - Full-time / Part-time

Job Category: Analytics, Digital

Clinical Licensure Required : N/A

Job Type: Full Time Position Summary:

CVS Caremark

is embarking on a bold digital agenda to transform health care and empower

millions of customers on their path to better health. We are creating

innovative digital solutions that will make health care more accessible, more

integrated and more reliable for more people, online and in our stores. We are

looking for passionate, driven people who want to join a high energy and

growing team to make a difference in customers’ lives and who want to be on the

ground floor of digital innovation that aims to reinvent what a pharmacy and a

health care company can be.

The Sr. Analytics Manager, Digital Adoption

will be responsible for accelerating the pace of digital innovation at

CVSHealth with high-impact actionable insight generation through analytics.

This individual and their team will be responsible for planning and executing

analytics supporting digital adoption of CVS Health Retail Pharmacy, Front

Store & Minute Clinic and communicating to various stakeholders. This

person will partner with the key stakeholders in the digital group to identify

opportunities to bring more visitors to the site and engage visitors more

effectively on the site. This person will also identity opportunities to

leverage various channels and assess effectiveness of marketing and outreach

programs by working with the digital adoption team to design and validate

various initiatives. Additionally, this individual must function as a highly

effective leader in a matrix environment given the role of serving stakeholders

on the enterprise and business unit teams.

RESPONSIBILITIES:

·

Drive

analytics to support Digital Adoption for Retail Pharmacy, Front Store &

Minute Clinic

·

Perform

in-depth analysis from end-to end on the digital customer behavior which

includes understanding the business needs and translating to analytic requests,

extracting data from a variety of databases, manipulate and analyze using

quantitative, statistical, and visualization tools

·

Perform

data mining and statistical analysis/modeling to identify high value customer

segments and the key touch points that influence /predict customer response

behavior and metrics including LTV

·

Work

with adoption team to increase customer digital adoption and retention rates

·

Analyzing

costs for new digital customer acquisition programs and retention programs.

Make strategy recommendations on how best to invest in each customer segment

and media;

·

Assess

effectiveness of various channels (e.g., emails, search engines, paid search)

and recommend appropriate mix to the team

Develop strategies to assess effectiveness of various offers and campaigns by designing tests, measuring effectiveness and incorporating feedback in future planS

· Leverage advanced techniques to drive enhancements

for Digital campaigns across Retail Pharmacy, Front Store & Minute Clinic

·

Leverage

segmentation and more advanced modeling techniques to drive results

Collaborate with program owner on identifying opportunities for A/B or multivariate tests and sizing expected impact feedback in future plans ·

Develop infrastructure to drive

digital analytics for Retail

Required Qualifications:

1. 5 to 8 years of related experience required

2. Demonstrated strength in leading an analytics team, conducting data-driven analyses to solve business problems ideally in marketing disciplines customer research, attribution analytics, digital analytics and online-offline modeling

3. Strengths in structured and logical thinking, problem solving, issue resolution, and attention to detail

4. Ability to generate insight from complex analytics and make digestible to the masses

5. Curiosity and entrepreneurial with the ability to set a vision, orchestrate a process to execute on that plan, and influence and inspire others

6. Strong planning, organizational and process management skills

7. Expert in presenting recommendations in a clear and concise way to “tell a story” with data

8. Experience leading cross-functional teams including non-reports

9. Proven ability to collaborate broadly with flexible, positive attitude and ability to get results

10. BS or MS in Computer Science, Statistics, Mathematics, Finance, Engineering or related degree, MBA a plus.

11. Experience in retail or other consumer focused industries

12. Technical Skill requirements:

o Business Intelligence (BI) Tools: SQL Reporting Services, Microstrategy, Cognos, Tableau, SAS, SPSS and/or R

o Web Analytics Tools: Google Analytics, Webtrends, Omniture, Coremetrics

o Expert skills in Microsoft Word, Excel, and PowerPoint; With the ability to use advance features such as pivot tables and design templates

Proficient in designing/building data warehouses and/or experience with the deployment of reporting/dashboard solutions from the ground-up.

Preferred Qualifications:

Masters Degree Education:

Bachelor Degree Required Business Overview:

CVS Caremark, through our unmatched breadth of service offerings, is transforming the delivery of health care services in the U.S. We are an innovative, fast-growing company guided by values that focus on teamwork, integrity and respect for our colleagues and customers. What are we looking for in our colleagues? We seek fresh ideas, new perspectives, a diversity of experiences, and a dedication to service that will help us better meet the needs of the many people and businesses that rely on us each day. As the nation’s largest pharmacy health care provider, we offer a wide range of exciting and fulfilling career opportunities across our three business units – MinuteClinic, pharmacy benefit management (PBM) and retail pharmacy. Our energetic and service-oriented colleagues work hard every day to make a positive difference in the lives of our customers.

CVS Caremark is an equal opportunity employer. We do not discriminate in hiring or employment against any individual on the basis of race, color, gender, national origin, ancestry, religion, physical or mental disability, age, veteran status, sexual orientation, gender identity or expression, marital status, pregnancy, citizenship, or any other factor protected by anti-discrimination laws. Furthermore, we comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW

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