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Use left and right arrow keys to navigate
Hours Full-time, Part-time
Location new york, New York

About this job

The Sr. Manager's primary responsibility is to assist in the development of the sales communication strategy for ABC Family. This position interprets research and identifies sales trends to develop best in class sales presentations for ABC Family. This position is based in New York and reports directly to the VP, Integrated Marketing.

Responsibilities The Sr. Manager must interpret all types of media research to develop best in class sales presentations. This requires strong knowledge of both television, digital and social research (syndicated and primary). The Manager will take part in developing the Upfront and Scatter presentations. This includes working with research to identify trends as well as the scripting & development of the presentation. Also, this position would assist in the development of the trade strategy.

Additionally, the Sr. Manager would work closely with research to communicate key findings from custom research projects to sales and clients.

Lastly, this position will work closely with the SVP of Sales to develop new business pitches for key categories and/or specific advertisers.

Basic Qualifications The Sr. Manager must possess strong presentation and communication skills to develop marketing collateral. This position requires a solid understanding of TV, Digital and Social research such as: Purchase behavior data from MRI/Simmons & @plan, Nielsen TV, Video Census & Net Ratings, Original primary market research, Nielsen/Nielsen Video Census, MRI/MRI Fusion, @plan, TRA, ListenFirst media, etc. The Sr. Manager must have strong presentation skills both verbally and visually. The Sr. Manager needs to be proficient in Keynote, PowerPoint and Excel. Knowledge of Photoshop and Final Cut Pro is required.

Minimum of 5 years' experience in sales development or agency experience (preferably media planning).

Required Education College Degree

Job Posting Industries Television Additional Information Equal Opportunity Employer- Female/ Minority/ Veteran/ Disability Primary Location-City New York Primary Location-State NY Primary Location-Country US Auto req ID 272345BR