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Manager, Sr. Marketing - Full-time / Part-time
•30 days ago
| Hours | Full-time, Part-time |
|---|---|
| Location | Pittsburgh, PA Pittsburgh, Pennsylvania |
About this job
Manage the strategic marketing activities, developing and executing scalable marketing strategies and plans to deliver sales and profit objectives for the Health & Wellness businesses to include Pharmacy, Specialty Pharmacy, HBC, Dietitian programming and Beauty Experts.
Requirements
- Manage and coordinate all marketing, communications and advertising activity for the businesses including signage, media, circular activity, in-store and vendor promotions, and customer communications
- Work closely with the various business teams to develop, execute and manage marketing plans for new and existing businesses in concurrence with the strategic business objectives
- Evaluate customer research, market conditions, competitor data and recommend marketing plan changes as needed
- Manage the marketing and promotional budget including forecasting and tracking Rx fuelperks expenses while coordinating with accounting department, strategic planning and business leaders
- Work with business leaders to provide consumer expertise, insights, competitive activity and updates on relevant business trends to ensure marketing goals and objectives of Giant Eagle as a whole are achieved
- Analyze results of marketing plans and activities, make recommendations based on key learnings
- Manage 2 direct reports - Marketing Manager Assistant & Marketing Assistant
- Responsible for budget development, expense control and/or revenue generation for a department. Amount of Budgetary Responsibility: $3mm - $5mm
- Supervision of team members within an area or section of a department.
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