Manager, Global Brand Management, Women’s

Job Description

General Summary:

The Manager Brand Management for Women’s will report to the Director of Brand Management, Women’s. This role will support the Director to ensure all management and marketing planning across channels (specialty stores, online, advertising, digital, windows, CRM) regions (NA, Japan, Europe, Franchise, China) are captured and communicated. This role will work closely with women’s merchandising, inventory management and visual merchandising ensuring all elements on women’s business is aligned across functions.

This role will also participate on the cross-functional leadership team as the key representative for Women’s Fit, Body and Accessories, ensuring that it all ladders back to the gap Women’s brand cohesively.

Essential Duties and Responsibilities:

• Partner with Director to create seasonal product messaging, documents and communication to cross-functional leaders and regions, as needed
• Drive brand management planning and calendar (for key brand management milestones)
• Ability to look analyze women’s competitive landscape regularly for marketing activity, fashion/retail trends, marketing messaging
• Support the development of materials for all key milestones meetings
• Gather hindsight/foresight for seasonal marketing planning
• Develop seasonal big ideas and product messaging in partnership with CFL (Cross-functional Leadership team)
• Develop creative briefing and ensure integration across channels and across brand as appropriate
• Lead marketing strategy and development of objectives and strategies for all promotions and events including Sale, working in close partnership with Marketing Effectiveness and key stakeholders.
• Serve as “hub” for regional hindsights, planning, feedback and input
• Lead brand calendar including in-season management (galvanizing teams around product messaging and cadence), and ensure representation at in-season management check points with regional leaders with responsibility for implementation of any follow-ups, problem-solving, course-correction

Qualification

Qualifications and Skills:

• Strong business acumen, analytic skills and understanding of financial and retail business diagnostics
• Knowledge of multiple marketing disciplines, a strong marketing generalist
• Ability to work independently and lead meetings, as needed
• Passion and knowledge for retail, women’s apparel and for the agility required in a fast-paced environment
• Experience in leading complex cross-functional teams and known for being a strong collaborator
• A passion for the Gap brand and a demonstrated understanding of the Gap style aesthetic and how it translates to the business
• Strong ability to understand retail/retail operations practices
• Knowledge of retail store experience a huge plus
• Strong appreciation and ability to forge strong partnerships with creative teams
• Ability to identify opportunities and provide creative and resourceful solutions
• Financial proficiency in retail metrics
• Ability to manage conflicting points of view and arrive quickly at a solution that is in the best interests of the brand/business
• Results-orientated, and able to deal with ambiguity
• Strong oral and written communication skills
• Minimum education of a Bachelors degree
• 5 years of brand management, consumer or retail marketing experience, preferably in fashion, retail or cosmetics.