Senior Manager of Hotel Marketing Services

Envision your career with one of the world's largest hospitality companies.

We provide a range of hospitality products and services through our global portfolio of world-renowned brands under our parent company, Wyndham Worldwide (NYSE: WYN).

Do you want to be part of a company ranked as one of the best places to work?

Wyndham Hotel Group (WHG) is the world's largest hotel company with approximately 7,410 hotels in 67 countries that represent 15 well-known hotel brands including Wyndham Hotels and Resorts, Ramada, Days Inn, Super 8, Howard Johnson and Travelodge. All hotels in the U.S. are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels which are managed by Wyndham Hotel Group Management Inc.

Wyndham Hotel Group is currently searching for a dedicated Senior Marketing Manager of Hotel Marketing Services for franchised properties based in our corporate headquarters in Parsippany, NJ and reporting to the Director of Field Marketing. This exciting new role will be part of the Hotel Marketing Services team and will be responsible for executing marketing initiatives on behalf of a portfolio of individual beta franchised hotels. In addition, this individual must clearly identify successful initiatives and closely analyze data for those initiatives in order to ultimately build the infrastructure for a Hotel Marketing pay-for-service model for our franchisees.

The Senior Marketing Manager of Hotel Marketing Services' daily responsibilities are, but not limited to:

Identify problem areas, implement marketing solutions, and maximize efforts towards driving revenues.

Partner with Ops, Sales, Revenue Management, and Finance, to assess the needs of each property.

Work in collaboration with other WHG corporate marketing, including Brand Marketing, Loyalty Marketing, Public Relations, and eCommerce teams to leverage brand and loyalty channels.

Based on needs, develop and own each property's strategic marketing/advertising plans.

Create and manage marketing and advertising budgets for each individual hotel.

Develop and implement property digital marketing strategy, which includes but is not limited to:

Conducting reoccurring audits of online presence

Offer creation

Executing integrated marketing campaigns

Coordinating the development and maintenance of independent site content

Initiating, evolving, and owning the on-property email marketing program(s)

Negotiating and cultivating partnership marketing opportunities

Facilitating cross-property (feeder) marketing

Managing SEM agency for unbranded paid search, remarketing, and display ads

Managing GDS and OTA advertising

Managing the properties' public relations efforts and public relations agencies

Managing the properties' social media efforts and social media agencies

Managing the properties' creative agency for online and offline advertising

Own, analyze, and contribute to the holistic property digital marketing report.

Travel to properties with regional team and attend end of month calls, forecast calls, etc. over the phone.

Based on the learnings from the beta properties, build a profitable Field Marketing organization that services WHG franchisees.

Qualifications:

Bachelor's Degree. Marketing or Advertising preferred.

At least 5 - 6 years of experience in a related marketing position, with a high focus in digital marketing required.

Hospitality experience required and hospitality agency experience preferred.

Additional Knowledge, Skills and Abilities:

Results driven and financially savvy

Ability to provide analysis of property reporting and data and produce strategies accordingly

Experience with budgets and expense management necessary

Proven success in online Marketing (i.e. media buying, SEO, SEM)

Strong written, verbal communication, and presentation skills

Experience managing multiple projects

Demonstrated ability to work under pressure

Working knowledge of Microsoft Office Suite

Clear understanding of the hotel industry, preferably in a marketing capacity