Product Marketing Manager Job

Posting Job Title:Product Marketing Manager
Requisition #: 168524BR
Posting Location: Herndon, VA, US
Alternative Locations: United States - North Carolina - Charlotte;;
Area of Interest:Marketing
Position Type: Full Time

Posting Job Description

Time Warner Cable is currently looking for a Product Marketing Manager in our Business Services department.

Essential Job Functions:
·Responsible for developing product marketing plans and, tactics for new and existing Business Class products and services , including Internet, Voice, Network Services and TV product lines.
·Creates marketing plans to support the launch of new products – including all campaign elements, collateral and supporting material such as invoice updates and web content.
·Represents the Business Services Marketing group on cross-functional operations/project management teams
·Manages marketing agencies in development and fulfillment of marketing/campaign materials such as collateral, direct mail, print, , e-mail, web banners, bill inserts, etc.
·Ongoing planning with Product Management in the development and execution of marketing initiatives, creative reviews and solicitation of input.
·Utilize customer and competitive analysis as well as market research (primary/secondary) to inform marketing strategy. Works with Product Management to develop pricing and packaging models for various Small Business segments Works with Finance team and product teams to develop promotional offers Assist in the development of content pieces and tools to help with purchasing decisions and to raise awareness of product benefits and functionality
·Responsible for creation and maintenance of content for product pages on business.twc.com website. Provides reporting and analysis on product marketing campaigns.

Job Requirements:
·Bachelor’s degree in marketing or related field; an MBA is a plus.
·Must have minimum of 4-6 years of marketing leadership experience. Knowledge of communications industry preferred. ·Accustomed to working within strict deadlines with a high commitment to accuracy.
·The successful candidate will have a thorough understanding of Internet and telephony technologies.
·He or she will have the ability to take complex product features and communicate them into non-technical end-user benefits and features.
·Successful candidate will have previous B2B marketing experience in product marketing.
·Ability to approach problems with creative thinking.
·Effective business management skills, including budget management.
·Strong organizational skills and great follow-through skills, passion for excellence.
·Ability to work independently and pro-actively in a fast-paced environment with multiple responsibilities and deadlines.
·Agency management experience.
·Exemplary strategic planning and execution. ·Excellent writing, editing, and proofreading skills required.
·Requires strong analytical ability, accuracy and attention to detail. Ability to analyze data and create action plans.
·Strong computer skills required, including MS Office suite.

Preferred Qualifications:
The successful candidate must possess 4-6 years B2B marketing experience, specifically focused on technology products and services; Must be able to work in an entrepreneurial environment; Must have excellent copywriting and editing skills; Highly organized and self-motivated with strong interpersonal skills; team player; Excellent project management skills or experience required. Must have the ability to prioritize workload, manage multiple projects & complete projects under tight deadlines; Must have solid presentation skills and must work well in a dynamic group environment and under deadline pressures. Must be willing to work with others in a cross-functional environment to achieve individual objectives, as well as organizational goals. Must have agency management experience. #LI-LR1

FCC Unit_TWC: HQ452
Controlling Establishment ID: 00944 - Herndon Dulles View Dr

More on TWC:
Time Warner Cable reaffirms its commitment to providing equal opportunities for employment and advancement to qualified employees and applicants. Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to race, color, gender, age, religion, disability, national origin, veteran status, sexual orientation, gender identity, current unemployment status, or any other basis protected by federal, state or local laws.

Time Warner Cable is an Equal Opportunity Employer - Minority/Female/Disability/Veteran/Current Unemployment Status